#590 - Who has the Most Accurate Amazon Search Volume? cover art

#590 - Who has the Most Accurate Amazon Search Volume?

#590 - Who has the Most Accurate Amazon Search Volume?

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 Join Bradley Sutton in this episode of the Serious Sellers Podcast as we explore the vital importance of search volume metrics for Amazon sellers. We'll reveal why accurate search volume data is crucial for making informed decisions on listing optimization, PPC campaigns, and more. We'll discuss how to gauge demand in a niche and prioritize keywords effectively, while also addressing the limitations of Amazon's own search volume metrics. Listen in as Bradley addresses the misinformation circulating in the industry, particularly a misleading LinkedIn post comparing search volumes from Helium 10, Data Dive, and Jungle Scout. The episode highlights the flawed methodologies used in such comparisons and the significant differences between normalized and denormalized search volumes. Bradley clarifies the historical changes Amazon made to its search volume data and emphasizes the importance of fact-checking and accurate representation in tool comparisons. Lastly, we'll highlight the importance of maintaining civility in discussions about Amazon tools, particularly when it comes to the accuracy of search volume data. After conducting comparison tests, where we matched Helium 10's data against Amazon's only normalized search data, Brand Analytics, Helium 10 achieved an impressive 93.5% accuracy rate. In comparison, Jungle Scout scored 41.9% accuracy when evaluated against Search Query Performance, which uses a denormalized search metric. It's crucial that we provide our audience with reliable information. We are committed to addressing misleading information in future episodes, ensuring that our listeners receive the most insightful and accurate information. Thank you for your support, and stay tuned for more in-depth analysis. In episode 590 of the Serious Sellers Podcast, Bradley talks about: 01:52 - Accurate Amazon Search Volume Metric Importance06:30 - Keyword Sales Is The Best Metric07:11 - Addressing Misleading Information12:19 - Debunking Jungle Scout’s Blog On Keyword Accuracy Analysis17:30 - Search Frequency Rank And Why It’s Important20:27 - Normalized vs. Denormalized Searches20:58 - The History Of Search Volume In Amazon21:22 - Understanding Normalized and Denormalized Searches25:31 - Stop Comparing Apples to Oranges26:20 - Let’s Do A Real Test27:42 - How Accurate Is Helium 10’s Search Volume?29:18 - Jungle Scout and Data Dive vs Search Query Performance Data32:20 - Confusion Over Jungle Scout Search Volume History35:45 - Bradley’s Final Message ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Search volume is one of the most important metrics for Amazon sellers to help make decisions like Listing, Optimization, PPC and more. Now, who has the most accurate search volume out there Jungle Scout and Data Dive or Helium 10? Well, spoiler alert in today's case. Today I'm going to show you that Helium 10 wins with a 93.5% accuracy, with Jungle Scout coming in second at 41.9%. How cool is that? Pretty cool. I think. You want to know what keywords are driving the most sales for listings on Amazon. To do that, you need to know what highly searched for keywords the product is ranking for, maybe at the top of page one. You can actually find that out in seconds by using Helium 10's keyword research tool, Cerebro. Now, that's just one of the many, many functions that make this tool my favorite tool in the whole suite, and it's the most powerful keyword research tool ever created for e-commerce sellers. For more information, go to h10.me/cerebro. Don't forget to use the Serious Sellers Podcast discount coupon SSP10. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And today, guys, we are going to have a special episode where I'm going deep. I spent a couple of nights without sleep working on this because things got me real riled up on this. All right, this is an important topic to me, and there's just so much misinformation out there that I was like I got to set the record straight. Bradley Sutton: Now the question is who has the most accurate search one? Well, of course, the first answer would be Amazon itself has the most accurate, because they're the ones who are providing information. Now, sometimes, though, it's not always the most useful though, like, for example hey, I'm trying to do research into a niche that I'm not selling in. Yet you're a little bit limited with being able to see search volume in Amazon. Search Query ...
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