Episodes

  • S2E8 - The Insurance Artist: Rob Holtzmann on Being Real in Business
    Jan 20 2026

    In this episode of 502 Entrepreneurs, host Carl Armijo sits down with Rob Holtzmann, founder of The Insurance Artist, for a fun and insightful conversation that goes beyond insurance. Rob shares his unique path from public service to entrepreneurship, including his foray into voiceover work and audiobook narration. They discuss the importance of authenticity in communication, the challenges of running a small business, and why being genuine matters more than sounding polished. Rob also opens up about his community involvement—from supporting local schools to championing marching band kids. Plus, there’s some passionate Premier League soccer talk! This episode is packed with practical business insights, heartfelt moments, and plenty of laughs.

    👍 Like, 💬 Comment, and 🔔 Subscribe for more stories from Louisville’s top entrepreneurs. 🌐 Learn more at: https://502entrepreneurs.com

    Music by PunchDeck

    Graphic Design by Cat Louis

    Find Rob Holtzmann at: https://theinsuranceartist.com/

    Find Carl Armijo at: https://carlarmijo.com

    https://louisvillerealestateimages.com

    https://louisvillecleaningpros.com/

    Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs

    Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

    Show More Show Less
    1 hr and 4 mins
  • S2E7 - Fix the Cause, Not the Symptom: Dr. Mike Norman on True Wellness
    Dec 31 2025

    In this episode of the 502 Entrepreneurs Podcast, host Carl Armijo welcomes Dr. Mike Norman of Modern Chiropractic and Wellness Center. With over two decades of experience, Dr. Mike shares his passionate, no-nonsense approach to health and healing. He breaks down the fundamentals of chiropractic care, the importance of correcting root causes instead of masking symptoms, and dives deep into his holistic wellness philosophy. Listeners will gain valuable insights into natural healing, detoxing, nutrition, fasting, and the controversial—but increasingly popular—carnivore diet. This candid, science-backed conversation is perfect for anyone ready to take control of their health heading into the new year. Discover how lifestyle changes and intentional wellness practices can transform not only your body but your mind and long-term vitality.

    👍 Like, 💬 Comment, and 🔔 Subscribe for more stories from Louisville’s top entrepreneurs. 🌐 Learn more at: https://502entrepreneurs.com

    Music by PunchDeck

    Graphic Design by Cat Louis

    Find Dr Mike Norman at: https://www.modernchiroky.com/

    Find Carl Armijo at: https://carlarmijo.com

    https://louisvillerealestateimages.com

    https://louisvillecleaningpros.com/

    Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs

    Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

    Show More Show Less
    1 hr and 8 mins
  • S2E6 - Cybersecurity for Small Business
    Dec 23 2025

    In this eye-opening episode of 502 Entrepreneurs, host Carl Armijo sits down with cybersecurity experts Paul Cox (TeamLogic IT), Andy Runyan (Ukon), and Nick Wolf (Cork) to tackle one of the biggest threats facing small businesses today: cyberattacks. Broadcasting on location from the University of Louisville, the group dives into a recent cyber game simulation and unpacks critical insights on cyber insurance, cyber warranties, and incident response planning. Listeners will learn why it’s no longer a matter of “if” but “when” a cyber incident will strike, and how tools like MFA (multi-factor authentication), well-structured insurance, and fast-acting cyber warranties can save businesses from devastating losses. Whether you’re tech-savvy or tech-shy, this episode breaks it down in a relatable, practical way. Tune in to protect your business before it's too late!

    👍 Like, 💬 Comment, and 🔔 Subscribe for more stories from Louisville’s top entrepreneurs. 🌐 Learn more at: https://502entrepreneurs.com

    Music by PunchDeck

    Graphic Design by Cat Louis

    Find Paul Cox - https://www.teamlogicit.com/LouisvilleKY702

    Find Andy Runyan - https://www.ukon.com

    Find Nick Wolf - https://corkinc.com/

    Find Carl Armijo at: https://carlarmijo.com

    https://louisvillerealestateimages.com

    https://louisvillecleaningpros.com/

    Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs

    Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

    Show More Show Less
    46 mins
  • S2E5 - Marketing Freedom: How Alea Petersen Built Her Business on Smart Systems
    Sep 2 2025

    In this inspiring episode of 502 Entrepreneurs, host Carl Armijo sits down with Alea Petersen, founder of Smarketing Machine, a smart marketing consultancy helping small and medium-sized businesses grow. Alea shares her journey from agency life to entrepreneurship, how personal life events shaped her path, and the importance of building systems for freedom. She dives deep into the realities of running your own business, balancing passion with sustainability, and why she thrives on helping others launch and scale their dreams. Whether you're a freelancer, side hustler, or established business owner, Alea offers valuable insight into marketing strategy, using AI tools like Canva and ChatGPT, and finding fulfillment as a multi-passionate entrepreneur..

    👍 Like, 💬 Comment, and 🔔 Subscribe for more stories from Louisville’s top entrepreneurs. 🌐 Learn more at: https://502entrepreneurs.com

    Music by PunchDeck Graphic Design by Cat Louis Find Alea Petersen at: https://smarketingmachine.com/

    Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com/

    Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs

    Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

    Show More Show Less
    52 mins
  • S2E4 - Mindset, Strategy, and AI: John Jennings on Modern Business Coaching
    Aug 19 2025

    In this episode of the 502 Entrepreneurs Podcast, host Carl Armijo chats with John Jennings, an award-winning business and leadership coach with decades of experience helping individuals and organizations unlock their full potential. John shares his journey from corporate burnout to founding his own coaching franchise. He opens up about his ideal clients—business owners and executives who are stuck and seeking growth—and explains the differences between working with small business owners versus corporate leaders. From handling mindset hurdles to leveraging AI tools like ChatGPT in business strategy, this episode is packed with valuable takeaways for entrepreneurs at all levels. Whether you're a solopreneur feeling stuck or a corporate leader navigating complex team dynamics, John's insight into overcoming mental roadblocks and driving growth is both relatable and actionable.

    👍 Like, 💬 Comment, and 🔔 Subscribe for more stories from Louisville’s top entrepreneurs. 🌐 Learn more at: https://502entrepreneurs.com

    Music by PunchDeck Graphic Design by Cat Louis Find John Jennings at: http://johnkjennings.com/

    Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com/

    Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs

    Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

    Show More Show Less
    1 hr and 3 mins
  • S2E3 - Paul Cox on Sales, Service, and Staying Calm Under Pressure
    Aug 12 2025
    Episode Notes

    In this episode of 502 Entrepreneurs, host Carl Armijo sits down with Paul Cox, owner of TeamLogic IT Louisville, to uncover the realities of managed IT services for small and medium-sized businesses. Paul shares how responsiveness, calmness, and honesty can set a company apart in the tech industry—and why uptime matters more to business owners than anything else. Drawing from a career in national security, franchise ownership, and entrepreneurship, Paul dives into the importance of clear client communication, the hidden pitfalls of franchise agreements, and why introverts can be incredible salespeople. Whether you’re curious about managed IT, struggling with tech downtime, or looking to sharpen your business development game, this conversation delivers practical insights and memorable stories from a veteran entrepreneur who’s seen it all.

    Music by PunchDeck Graphic Design by Cat Louis

    Find Paul Cox at: https://www.teamlogicit.com/LouisvilleKY702

    Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com/

    https://www.502entrepreneurs.com/podpage

    Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs

    Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

    Show More Show Less
    1 hr and 6 mins
  • S2E2 - Authenticity in Business: Ashley Chamberlain on Growing Chamberlain & Good Company
    Aug 5 2025
    Episode Notes

    In this episode of 502 Entrepreneurs, host Carl Armijo sits down with Ashley Chamberlain, founder and CEO of Chamberlain and Good Company, a modern bookkeeping and financial services firm built on the mantra: “Let us mind your books so you can mind your business.” Ashley shares her journey from working as a CFO in construction to launching her own company, all while balancing the challenges of motherhood and entrepreneurship.

    She dives into the realities of growing a fully remote team of 10, the importance of setting boundaries, and how her firm helps small business owners with bookkeeping, accounting, taxes, fractional CFO services, and even social media management. Ashley’s story is an inspiring reminder that success comes from authenticity, adaptability, and building systems that allow both you and your clients to thrive.

    Music by PunchDeck Graphic Design by Cat Louis

    Find Ashley Chamberlain at: https://chamberlainandgoodcompany.com/

    Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com/

    https://www.502entrepreneurs.com/podpage

    Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs

    Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

    Show More Show Less
    1 hr and 2 mins
  • S2E1 - Why Persistence Beats Talent in Business – Lessons from John Resch
    Jul 21 2025
    Episode Notes

    Why Persistence Beats Talent in Business. Serial Entrepreneur John Resch Breaks It Down! Join Carl Armijo and special guest John Resch as they kick off Season 2 of the 502 Entrepreneurs Podcast! With over 20 years in entrepreneurship, John shares how he leveraged sales, leadership, and his network to build a thriving business in network marketing and beyond. 💡 In This Episode:

    • Why most people misunderstand network marketing
    • John's DARES formula for starting a side hustle
    • The value of persistence and personal growth
    • How to leverage curiosity and relationships for business success
    • Tips for growing a sustainable side hustle without quitting your day job

    About John Resch: John is a seasoned entrepreneur with a background in sales, construction, and network marketing. He’s passionate about helping others build businesses that prioritize time freedom and long-term stability.

    If you’re a side hustler, small business owner, or curious about network marketing, this conversation is for you.

    Like, comment, and subscribe for more entrepreneurial insights! Visit www.502entrepreneurs.com for episodes and resources.

    Music by PunchDeck Graphic Design by Cat Louis

    Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com

    Find John Resch at https://www.linkedin.com/in/john-resch-10983319/

    https://www.502entrepreneurs.com/podpage

    Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs

    Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

    Show More Show Less
    57 mins