If you've given your podcast a cute, made up name you love, this episode might sting a little. My podcast has what looks like the most boring name on the planet... and I did it on purpose. This week I'm breaking down podcast SEO, why your title matters more than you think and the exact strategy I used to name Podcasting for Female Entrepreneurs.

I get into what SEO actually means for podcasters, why Apple Podcasts and Spotify are search engines (not just media players) and the two jobs every podcast title needs to do.

In this episode:

• What podcast SEO actually is and why Apple Podcasts and Spotify are search engines (not just players)
• Why generally people search by topic, not by brand and what that means for your podcast title
• The two jobs every podcast title needs to do (and why most cute names only do one)
• The strategy behind Podcasting for Female Entrepreneurs and why I didn't put my name on the cover art
• Why I let go of Her Podcasting Era as the show name (and kept it as the brand around it)
• The Jenna Kutcher / Goal Digger tail-end keyword strategy. When it can work for you, when it doesn't
• Your strategy homework: how to audit your own podcast title

Mentioned in this episode:

• Evolving Into Her podcast by Ashley Hope
• The Goal Digger Podcast by Jenna Kutcher

About your host: Martha Lucía is a podcast manager and coach who helps female entrepreneurs use their podcast as a funnel for their business, not just a hobby. Through done-for-you podcast management, 1:1 podcast strategy and group coaching, Martha is on a mission to help women in business launch, grow and monetise their podcasts that actually convert listeners into clients.

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