5. Structured Content and Digital Transformation at AT&T

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5. Structured Content and Digital Transformation at AT&T

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“We have more than 4,000 micro sites, multiple product and marketing teams, and content that needs to scale. We had to start breaking apart our platforms and making them flexible and easy to use.”

At Structured Content 2022, Sanity CEO Magnus Hillestad and AT&T Director – Technology Strategic Platforms Scott Gentz walk through the challenges and successes of their content-first digital transformation.

Build remarkable digital experiences with Sanity. Find out more at Sanity.io

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