4 Years In: The Business Model Matters More Than the Idea

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4 years in, here's another lesson I see clearly now:

The business model matters more than the idea.

When I started my entrepreneurial journey, I spent a lot of time thinking about offers, programs, and services.

Today, I think differently.

The question isn't:

"What can I sell?"

The question is:

"What am I actually building?"

That shift changed how I think about entrepreneurship, expertise, and revenue.