28. Don't Get Burned - B2B PPC Agency Red Flags Explained
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28. Don't Get Burned - B2B PPC Agency Red Flags Explained
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Not all PPC agencies are created equal.
In this episode, we break down the biggest B2B ad agency red flags — from overpromising and fake expertise to poor tracking, hidden data, account ownership issues, and “set and forget” management.
You’ll learn what a healthy agency relationship should actually look like, how to spot warning signs before performance drops, and the questions to ask if something feels off.
⏱️ Chapters:
00:00 – Why some agency relationships quietly fail
01:15 – Overpromising and the “say yes to everything” problem
03:40 – Spotting fake expertise and testing agency credibility
04:50 – Ad account ownership and why it matters 06:00 – Reporting, conversion tracking, and hidden performance issues
07:20 – Techno babble, jargon, and unclear communication
08:20 – Complacency, constant handovers, and pricing red flags
11:20 – Budget pressure and when scaling ad spend makes sense
12:05 – What a healthy B2B agency relationship looks like