#27 | April Rassa, HackerOne
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Unfollow podcast failed
#27 | April Rassa, HackerOne
-
Narrated by:
-
By:
About this listen
How do you bridge the gap between your product today and the vision for tomorrow?
Pretty much every high-growth startup faces this messaging challenge: striking the balance between “what is” vs “what could be.”
Luckily, awesome marketing leaders like April Rassa, VP of Product Marketing at HackerOne, have been there, done it, and developed a simple framework for it.
In this episode of Adventures in Messaging, we dig into April’s approach, the real-life experience that inspired it, some practical pointers on how to pull it off, and more. Including:
--- How to create messaging for a product that isn’t quuuite ready for the marketplace yet 🤪
--- Why there’s opportunity in chaos
No reviews yet