2.4 IKEA

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2.4 IKEA

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For this So You Wanna Be Average episode, we turn our eyes to one of our favourite big-box stores, IKEA! What does IKEA stand for? How are product names determined? Who founded IKEA and what did they sell? What is democratic design and why is it important? How many IKEA catalogues are distributed annually? Does IKEA do partnerships? Listen now to learn the answers to these questions and so many more.

Introduction: 00:16

Average Discussion 1 (History of IKEA): 01:45

Average Discussion 2 (Democratic Design): 22:57

Average Playlist: 38:50

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