24 | How does an IKEA product get its name?

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24 | How does an IKEA product get its name?

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About this listen

If you’ve been to IKEA, you’ve likely noticed that every product name is Swedish. Now what if I told you that IKEA’s product names follow a set of rules created by its founder, Ingvar Kamprad? This week, Brendan and Claire put their IKEA product knowledge (and their Swedish) to the test with an IKEA Quizlet.

Socials

Instagram - @roughdraftseattle
TikTok - @roughdraftmedia

Sources (in order of reference)

[Quartz] The secret taxonomy behind IKEA's product names, from Billy to Poäng
[Wikipedia] List of countries with IKEA stores
[Quizlet] IKEA Matching Game Flashcards
[IKEA Museum] Read about BILLY bookcase from 1979
[Lars Petrus] The IKEA Dictionary
[Sticky Branding] IKEA's Surprisingly Brilliant Product Branding Strategy

Sections

00:00 - Intro
01:26 - IKEA product naming system
11:05 - IKEA Quizlet
24:10 - Debrief & discussion
35:31 - Wrap up

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