#212 - The Natural Order Of Things - Part 2 - Truest Expression
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#212 - The Natural Order Of Things - Part 2 - Truest Expression
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Your brand isn’t your logo. It isn’t your colour palette. It’s the truest expression of who you are, and in this episode, I'm diving deep into Layer 2 of The Natural Order of Things framework: Truest Expression.
If your vision and mindset - your inner knowing - is solid but your business still isn’t growing the way it should, this is the layer to look at next. I share openly about my own brand evolution - the years I spent showing up as an edited, strategically ‘sensible’ version of myself, and what shifted when she finally chose to bring all of who I am to my work.
This episode explores the five questions your brand must be able to answer, why your story is your greatest competitive advantage, and how closing the gap between who you are and how you present yourself is the moment everything changes.
Don’t forget to download this week’s companion worksheet for the 10 journaling prompts to help you audit this layer:
https://www.gillmoakes.com/212
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com