2020 Summit Special: The Rules for Aggressives Sales Growth with Justin Roff-Marsh

Today's Summit Special is Justin Roff-Marsh. On a wet and windy day in Wiltshire it is great to look at the video of Justin speaking at the Monkhouse & Company Summit September 2020.

Justin helps people revolutionise their sales function. If the question you ask yourself is, "if I double the number of sellers, will I double my revenue?". And if you paused, or hesitated, or said no, then implementing Justin's The Machine would give you some clarity. It fixes not just sales; it might even fix many bits of your organisation. But it certainly impacts sales, marketing, and customer service—the whole customer journey.

Justin looks at it from the perspective of lean manufacturing. There are a couple of controversial things: no commission, no individual targets. Those are pretty difficult for some people to accept in the first instance. They feel that salespeople are coin-operated. So, challenge your bias and beliefs in how sales works or should work, or seek a solution to the problem in your business and listen to this twenty minutes of Justin Roff-Marsh magic from the stage at the Summit.

If in the end, you find yourself amazed and in need to find out more, you're in luck because Justin is running one of his workshops in the UK on 26th May at The Management Lab on the farm in Wiltshire.

So if you like this twenty minutes, head over to our Prescription for Growth page to get your ticket. You better be quick because there's only a few left.
Enjoy!

Born in Cambridge, raised in Australia and resident in Los Angeles, Justin started his fantastic talk at the Summit, defining his accent as a "hybrid".

Right after that, he jumps straight into what he calls the three-step programme. Justin and his team are usually introduced to an organisation by the CEO or private equity. "Our mandate is always the same, figure out how to grow this organisation". Then, three ideas are brought to the table. "You could think of these ideas as a three-step programme"

With a mandate to rapidly grow an organisation, the first thing that Justin and his team do is work to restructure the organisation so that salespeople perform only one activity, which they call selling conversations. "And by only, I mean they do absolutely nothing else", says Justin. That means that if you work for this organisation and you come in with a card that has the word 'Sales' on it, you only have one decision to make: "will I work in this particular instance or not?".

If you choose to work, there's no further thinking required. "There's only one activity that you're responsible for, and that is selling conversations". And that will go on, selling conversation after selling conversation on repeat until you go home. Achieving that requires a restructuring of the organisation.

So, that's the first idea. If you want to grow your organisation aggressively, Justin's first piece of advice is to "restructure those organisations so that salespeople do nothing other than selling conversations".

The second idea is that after restructuring your company, the next thing you want to do is carefully examine the activities performed in the field. "You want to look at each activity and ask yourself one question: does this activity absolutely have to be performed in the field, face to face with customers". If you are honest, you'll conclude that not every activity currently being performed face to face with customers actually needs to be. In fact, virtually none do.

Justin reckons that when you identify those activities that don't need to be...