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2 Regular Guys Talking Decoration and Personalization

2 Regular Guys Talking Decoration and Personalization

By: 2 Regular Guys Talking Decoration and Personalization
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 2 Regular Guys... talking decorations, personalization and customization every Friday.2022 Career Success Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • From Purpose to Profit: How to Build a Profitable Business on Purpose

    From Purpose to Profit: How to Build a Profitable Business on Purpose
    Jan 23 2026
    What if profit came from clarity, not hustle? This week, we are joined by Becky Kotzer of BK Custom T’s to talk about what it really looks like to build a profitable business on purpose. Becky shares her garment decorating journey and how getting clear on her purpose changed the way she thinks about pricing, profit, and the role money plays in her business. In this conversation, we get practical. We talk about profit first thinking, a simple “need to earn” approach, and the unique budgeting system Becky uses to manage cash flow, expenses, and future goals. If you’re tired of guessing where the money goes and want systems that support better decisions and peace of mind, this episode will give you a clear picture of what’s possible. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/e93xGRw3R7Y Dad Joke Aaron: My doctor told me I’m suffering from paranoia. Well, she didn’t actually say that, but I could tell that’s what she was thinking. Purpose to Profit 1. Starting the Journey – Let’s start at the beginning. Can you share a little about your garment decorating journey and what business looked like for you before money and profit really became a focus? 2. Relationship With Money – Before you started working through this, how would you describe your relationship with money in your business? What felt frustrating or unclear? 3. Why “Purpose” Came First – When did you realize that purpose had to come before profit for you? What wasn’t working when profit was the only focus? 4. Masters of Success Influence – How did your experience inside Masters of Success shape the way you started thinking about numbers, decisions, and intentionality in your business? 5. The Budget Word Problem – You’ve said the word “budget” never really worked for you. What was it about traditional budgeting that always felt off or restrictive? 6. The Shift From Tracking to Directing – What changed when you moved from just tracking what happened with money to intentionally directing where money should go? 7. Profit First as a Concept – When you first heard about profit first ideas, what resonated with you and what didn’t quite fit your real world business? 8. Making Decisions With Clarity – How has having clearer numbers changed the way you make decisions month to month, even when things don’t go exactly as planned? 9. Managing the Emotional Side – What surprised you most about the emotional side of managing money once you started doing this differently? 10. What Might Be Coming – Without locking anything in, what possibilities do you see for how this could evolve or help other business owners in the future? 11. Advice for Where People Are Now – For someone listening who feels overwhelmed by their numbers and stuck between purpose and profit, what’s one mindset shift you’d encourage them to consider first? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/BpY2_ljd-Zk OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026The Take-up with Erich Campbell – Fridays at 2:30 Mountain TimeDemystifying Next Level Digitizing Online Training from Erich CampbellUnderstanding Emblems: Learn from Erich Campbell about digitizing for patches.DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% OffDTFUniversity.com: The industry’s DTF education source in partnership with APAS and DTF Superstore Trade Shows Impressions Long Beach, CA – January 22-24, 2026DAX Kansas City, MO – February 20-21, 2026ASI Show Forth Worth, TX – March 9-11, 2026Graphics Pro Expo, Irving, TX – March 12-14, 2026Impressions Atlantic City, NJ – March 26-28, 2026DAX Dayton, OH – April 24-25, 2026DAX Chicago, IL – May ...
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    1 hr and 7 mins
  • Trade Show Strategy That Works: Before, During, and After the Show

    Trade Show Strategy That Works: Before, During, and After the Show
    Jan 16 2026
    Trade shows can be one of the most powerful growth tools in your business or an exhausting expense with little return. The difference is having a clear plan before, during, and after the show. This week on 2 Regular Guys, we welcome back Angie Meese, sales consultant for UxPrint and the creative force behind That Shirt Shack. Angie shares practical strategies for preparing before the doors open, staying intentional on a busy show floor, and following up in ways that turn conversations into real, long-term relationships. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/p8IzatRF02I Dad Joke Terry: Did you know I had a job interview at UPS? I apologized for being late because I went to the wrong address, and they made me a regional manager. Trade Show Strategy That Works Terry: Welcome back. Before we dive into trade show strategies, remind our listeners about you and your story in the industry. Aaron: When you are evaluating a trade show, what are the key signs that tell you this one is worth your time and investment? Terry: What does strong pre-show preparation actually look like, and what are most people skipping that hurts them before the show even starts? Aaron: You have worked shows from multiple sides of the industry. How does your approach change when you are selling versus when you are building long-term relationships? Terry: What are the must-have tools, materials, or systems you bring with you to every show that make your life easier afterward? Aaron: How do you use social media before and after a trade show to extend the life of the event beyond the show floor? Terry: Looking back, what is one lesson from an early trade show experience that still shapes how you approach events today? Aaron: What does effective post-show follow-up look like after an event? Terry: Anything we missed today that could help people at an upcoming show? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/3XHYyd5TjBY OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026The Take-up with Erich Campbell – Fridays at 2:30 Mountain TimeDemystifying Next Level Digitizing Online Training from Erich CampbellUnderstanding Emblems: Learn from Erich Campbell about digitizing for patches.DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% OffDTFUniversity.com: The industry’s DTF education source in partnership with APAS and DTF Superstore Trade Shows Impressions Long Beach, CA – January 22-24, 2026DAX Kansas City, MO – February 20-21, 2026ASI Show Forth Worth, TX – March 9-11, 2026Graphics Pro Expo, Irving, TX – March 12-14, 2026Impressions Atlantic City, NJ – March 26-28, 2026DAX Dayton, OH – April 24-25, 2026DAX Chicago, IL – May 15-16, 2026DAX Tampa, FL – May 29-30, 2026DAX Nashville, TN – June 19-20, 2026ASI Show Chicago, IL – July 21-23, 2026DAX Twin Cities, MN – August 7-8, 2026Graphics Pro Expo, Long Beach, CA – August 13-15, 2026Graphics Pro Expo, Cleveland, OH – September 10-11, 2026Printing United Expo, Las Vegas, NV – September 23-25, 2026Impressions Dallas, TX – October 22-24, 2026All dates and events are subject to change
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    1 hr and 8 mins
  • 10 Things We Want to See Next in Garment & Product Decoration

    10 Things We Want to See Next in Garment & Product Decoration
    Jan 9 2026
    Every year, we take a step back and ask a simple but important question. What do we really want to see change or improve in the garment and product decoration industry? In this annual tradition, Aaron, Erich, and Terry share their list of 10 things they hope to see in the year ahead. From meaningful innovations and smarter processes to shifts in mindset and industry culture, this conversation is about progress that actually helps shop owners run better businesses. And as always, this is not a one-way conversation. We want to hear your ideas, your frustrations, and your hopes for the future. Join us live and add your voice to the discussion. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/F-uPGvItDf0 Dad Joke Terry: I was going to quit all my bad habits for the new year Then I remembered that nobody likes a quitter. 10 Things We Would Like to See in 2026 Last year… Here is our update for the first week of 2026 Terry: High School and College Internship Program. Regulators, tell us. What are you seeing?Aaron: A Focus on Mindset Training for Business Owners. It was pretty much my solo focus, so I hope it came true. Not sure if I was just around it more, or if we are seeing more of it. I’ll keep carrying the flag.Terry: Promotions Calendar. I’m hopeful. Regulators?Aaron: Better Eco-Friendly Solutions Across All Decorating Methods. Unfortunately, I feel like AI took the focus off this, and so I feel like we need to get back on track in 2026.Terry: Think Outside the Box for New Employees. I think the world has changed a bit…Doug Sobel: My unicorn hope is to see someone creates dtf that would have the softness of dye sub with the color saturation of DTF to be able to do transfers on any type of fabric. no more plastic feeling.Craig Bradley: Some insight into laser engraversSimply Embroidery: How to utilize internshipsRamona McKee: White toner might be the back-burner tech, but it is out there, and it does a great job for what it does. Regulators – Any updates?Terry: Calming Down of the DTF Industry. I’ve seen a calming and more consistent approach in the “how to” of DTF printing. Still early, but I think we’re in a good place.Aaron: More diversity in the blanks distributors. Unfortunately, it has been less than it feels like. Terry, I know you are going to talk to this later.Terry: Blue Checkmark as Recognized Authority. I think it’s still the Wild West for a while.Erich: Embroiders Getting a Seat at the Large Industry Table. At Printing United, I was happy to see embroiderers at the table when it came to the burgeoning world of digital print and fulfillment, as well as simply being more present in the larger conversations. I think that we still have a long way to go as far as really owning our part in the space, though watching large trade organizations recognize our percentage and pedigree in the market was fulfilling. Terry: Consolidation slow down It feels like every time we go to a tradeshow or have a guest here on 2RG, we hear about a company that’s been gobbled up by another. America West Airlines was awesomebought US Air and took their name, and quality of travel went downbought American Airlines and took their name, and quality of travel went down again I feel like we need a scorecard to keep upGarment and product decoration has always been a personal one-on-one type of interaction.We’re on track right now to lose a lot of that Aaron: Strength-Led Business Design – I see a lot of business owners who are focused on their weaknesses, the comparison trap. And the worst trap of all – Trying to be all things to everyone. Owners building roles, schedules, and offers around what they are good at, not what the industry says they “should” do.See exhausted business owners because they are trying to build businesses that fight who they are. The comparison trap pushes owners to focus on gaps, weaknesses, and what they think they “should” be doing based on someone else’s success.Instead of asking, “What am I bad at and how do I fix it?” the better question becomes, “What am I naturally good at and how do I build around that?”Example – Someone who is highly relational. Love the connection, consulting, and relationships. But they compare themselves to someone who is “successful” in selling online, focusing on transactions. If they focus on strengths = business they love. SVPsThis is exactly what the 13 business owners in the Accelerator are doing. They are not just ...
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    1 hr and 21 mins
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