I know how tempting it is to focus all our energy on homepage tweaks or endless marketing, but your hidden high-traffic pages might be quietly missing the mark. This week, I’m sharing the exact process I use to uncover your real top pages, evaluate whether they’re doing their job, and make simple changes that get bigger results. You’ll hear why every page needs one clear job, whether that’s to explain, build trust, or drive action.

By the end of the episode, you’ll know exactly how to check your Google Analytics, identify your most important pages, and upgrade your action buttons for quick wins. No massive rebrands or endless redesigns required, just smart, targeted improvements that help your visitors do what you most want them to do. When you learn how to maximize the website traffic you already have, your site (and not you) starts working harder for your small business.

01:42 - How to find your top five most-visited pages in Google Analytics

03:03 - The three main jobs every website page should have

06:44 - Questions to ask when evaluating if your pages are working for you

10:51 - Small fixes that make your busiest pages more effective

13:06 - How this looks in my own business

Links & Resources:

• Episode 186. The 20-Minute Analytics Setup Every Small Business Website Needs
• Follow me on Instagram @kristendoyle.co
• Let's talk about your website and systems: Book a Website Gameplan Call
• Explore your options for working together: Web Design Services
• Rate & review Small Business Savvy on Apple Podcasts

Show Notes: https://kristendoyle.co/episode189

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