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12Signals

12Signals

By: 12 Signals
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Welcome to 12Signals™ — Decode the Future. Every breakthrough begins as a signal. Through conversations with founders, investors, policymakers, scientists, innovators, and thought leaders, 12Signals explores the technologies, ideas, and decisions shaping tomorrow. From AI, DeepTech, Entrepreneurship, and Innovation to Leadership, Public Policy, Future Skills, and Human Potential, each episode helps you stay ahead of change and understand what comes next. Join a community of builders, thinkers, and lifelong learners. The future belongs to those who see the signals first.12 Signals Personal Development Personal Success
Episodes
  • Master Speaks 10 - Best Friend of Authors and World's Best Book Distributor Rohit Jerajani
    Jun 23 2026

    Express Book Service is a heritage, award‑winning bookstore with a legendary owner and incredible stories, so the description, timestamps, and tags should highlight legacy, celebrities, author support, and “best bookstore in India”.​Optimized YouTube descriptionBest Friend of Authors & India’s Best Bookstore: In this episode, Shreeram Iyer sits down with Rohit Jerajani, fourth‑generation owner of Pune’s iconic Express Book Service – a heritage bookstore from the pre‑Independence era that won the “Best Book Store 2025” award at the India Reading Olympiad.​Discover how this 80+ year‑old bookstore has:Served legends like #jrdtata , #sardarpatel , #jawaharlalnehru, #narayanamurthy , #sudhamurty , #latamangeshkar , #pankajudhas , #jagjitsingh , and India’s top cricketers.​Hosted 4,000+ authors, curated thousands of signed copies, and become a true “best friend of authors”.​Survived COVID, piracy, and the age of e‑commerce while never going online, yet still delivering books across India faster than most platforms.​What you’ll learn in this conversation:How a family‑run bookstore has preserved reading culture for four generations.​Rohit’s journey as India’s go‑to book distributor for authors, corporates, lit‑fests, and music festivals.​The truth about book piracy and fake “first copies” sold online – and why original books and author royalties matter.​Practical life and business lessons from a seasoned entrepreneur who has built community, not just a store.​If you are:An author looking for a champion who can get your books to the right readers.​A book lover who values original, signed copies and curated recommendations.​An entrepreneur who wants to learn how to build a legacy brand offline in a digital world.​…this conversation is for you.📍 About Express Book ServiceExpress Book Service is a 70+ year‑old heritage bookstore on East Street, Camp, Pune, known for its deep relationships with authors, 30,000+ titles, 300+ magazines, and unique initiatives like “Books on Wheels” and author talks in corporates, schools and literature festivals.​📞 Get signed books / connect with RohitFor author‑signed copies and special orders, reach out to Express Book Service:Phone / WhatsApp: +91 98220 26389Email: rohitexpress@yahoo.com🎧 About the Shreeram Iyer PodcastLong‑form conversations with entrepreneurs, authors, creators, and leaders who are shaping business, culture, and communities in India and beyond.👉 If you enjoyed this episode, do:Share this with book lovers, authors, and entrepreneursSuggested timestamps (with strong hooks)You can refine exact minutes from the final edit, but phrasing/hooks can be used as is:00:00 – “Why this 80‑year‑old bookstore feels like heaven for readers” – intro & setting the context in Express Book Service03:00 – Pre‑Independence legacy: how a small shop became India’s heritage bookstore06:30 – Stories of JRD Tata, Sardar Patel, Nehru, and early celebrity visitors10:30 – Osho, Lata Mangeshkar, Pankaj Udhas, Jagjit Singh – music, cassettes, and unforgettable evenings in the shop16:30 – 30,000+ titles, 4,000+ authors: what it takes to curate India’s most loved bookstore22:00 – How Rohit built “the best friend of authors” brand & supports unknown writers28:00 – The world’s first international sports literature festival and Indian/Australian cricket legends in a bookstore33:00 – COVID, closures, and how Express Book Service refused to die38:00 – Piracy, fake “first copies” online, and why originals matter for authors44:00 – One‑day book deliveries and how Rohit competes with online giants without selling online49:00 – How he gets authors on corporate stages and virtual platforms53:00 – Three non‑negotiable rules for entrepreneurs: honesty, service, and gratitude56:00 – What legacy means: from grandfather’s vision to a fourth‑generation mission

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    37 mins
  • Master Speaks 09 - Master Santosh Joshi, discussing the book Many Lives One Soul with Dr. Shreeram Iyer
    Jun 23 2026

    This MasterSpeaks episode features a fascinating conversation between Dr. Shreeram Iyer and renowned life coach and past life regression therapist Santosh Joshi, author of Many Lives One Soul: Keys to Deeper Secrets. Together, they explore how the book uses the concepts of reincarnation and karma to decode life’s deepest questions and emotional patterns through past life regression therapy.​The discussion dives into the core ideas behind past life regression—how unresolved experiences, fears, and relationships from previous lifetimes may influence one’s current life—and how bringing these memories to awareness can support healing, clarity, and personal transformation. The episode also touches on future life progression, where Santosh explains how guided processes can help individuals connect with possible future outcomes, align with their higher potential, and make better choices in the present.​Viewers will gain insights into Santosh’s journey as a life coach, motivational speaker, and therapist, and how his work helps people move from victimhood to empowerment by understanding their soul journey across many lives yet one soul purpose. This is a must-watch for seekers, coaches, and anyone curious about spiritual growth, regression therapies, and the deeper secrets of life beyond the visible.​Hashtags:#MasterSpeaks #ShreeramIyer #SantoshJoshi #ManyLivesOneSoul #KeysToDeeperSecrets #PastLifeRegression #FutureLifeProgression #LifeCoach #MotivationalSpeaker #RegressionTherapy #Reincarnation #Karma #SoulJourney #SpiritualGrowth #ConsciousLiving #InnerHealing #EmotionalHealing #PersonalTransformation #SelfDiscovery #MindBodySoul #EnergyHealing #HolisticWellness #TherapeuticJourneys #IndianAuthors #SpiritualityIndia #LifePurpose #HealingYourPast #LivingInThePresent #PlanningYourFuture

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  • Master Speaks 08 - Dr. Chinnababu Sunkavalli discussing his biography Live for Legady with Dr. Shreeram Iyer
    Jun 23 2026

    This MasterSpeaks episode features a powerful conversation between Dr. Shreeram Iyer and one of India’s finest oncologists, Dr. Chinnababu Sunkavalli, Clinical Director – Surgical Oncology and renowned robotic cancer surgeon, as they dive deep into his inspiring biography Living for a Legacy, written by Arun Tiwari, the celebrated co-author of Wings of Fire with Dr. A.P.J. Abdul Kalam. The discussion traces Dr. Chinnababu’s extraordinary journey “from sickle to scalpel” – from his humble rural roots and formative struggles to becoming a pioneer in advanced cancer surgery, research, and compassionate care.​The episode explores how the idea of “living for a legacy” shaped his life purpose, his work with Grace Cancer Foundation, and his mission to take cancer care and awareness to the most underserved communities. Dr. Chinnababu also shares practical insights on cancer screening, early detection, and everyday lifestyle choices that can significantly reduce cancer risk, making this a must-watch for anyone who wants to understand cancer prevention in simple, actionable terms.​Whether you are a medical professional, student, caregiver, or someone seeking inspiration, this MasterSpeaks conversation offers a rare blend of science, spirituality, and service from a surgeon who has dedicated his life to saving others and building a lasting legacy.​Hashtags:#MasterSpeaks #ShreeramIyer #DrChinnababuSunkavalli #LivingForALegacy #ArunTiwari #WingsofFire #CancerSurgeon #RoboticOncology #CancerCare #CancerAwareness #CancerScreening #CancerPrevention #EarlyDetection #Oncology #SurgicalOncology #GraceCancerFoundation #LegacyLeadership #FromSickleToScalpel #HealthcareIndia #InspiringJourneys #DoctorsOfIndia #MedicalInspiration #PublicHealth #RuralHealthcare #LifePurpose #LivingForLegacy #HealthEducation #PatientCare #MedTwitter #OncoSurgery

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    57 mins
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