In this teaching segment, Nina Clapperton breaks down her "audience-first, algorithm-second" SEO approach that has powered her consistent $600K years. She reveals why traditional SEO tactics like keyword density and skyscraper content are outdated, and shares her simple framework for creating content that actually converts. Nina also provides insider insights on how AI search is changing the game and why hyper-specific, zero-volume keywords are becoming more valuable than high-traffic generic terms.

Topics Covered

• The SEO Sales Funnel: Moving people from "I didn't know this was a thing" to "take my money"
• Why 20 strategic posts outperform 400 generic ones
• The death of skyscraper content and rise of "modern skyscraper" approach
• How to use Google's feedback system to improve search results
• AI search personalization and query fan-out explained
• Zero volume keywords as audience-first SEO strategy
• Role-playing techniques for understanding your ideal customer's search behavior
• Why user-generated content beats generic press coverage

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