12) How to Turn Leads Into Paying Customers Without Feeling Pushy (Purchase)
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12) How to Turn Leads Into Paying Customers Without Feeling Pushy (Purchase)
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Most business owners think their most valuable marketing asset is their website, social media, or ads. But the truth is, the real gold is your email list. In this episode, Eric breaks down why email remains the most profitable and reliable form of marketing, and how it outperforms nearly every other channel. You'll learn what kind of lists every local business should be building, the difference between a customer list and a prospect list, and creative ways to grow both without sounding pushy. From birthday clubs to loyalty programs to simple opt-ins at checkout, Eric shows how a few small changes can help you stay connected, bring customers back, and earn more referrals. If you've been overlooking email, it's time to change that.
Learn more or get help setting up your own Birthday Club or loyalty list.