116: Do You Need A Personal Brand?
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116: Do You Need A Personal Brand?
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All business owners reach a point where they want to pursue opportunities outside of their current focus. Sometimes that’s writing a book. For others it’s sharing their personal story.
So what happens when that desire looks different from the outside than what you’re doing right now? How do you convey all sides of who you are and what you do when these parts aren’t necessarily tied to your marketing goals?
My answer: personal branding.
In this episode I talk about,
- The top reasons you might need a personal brand,
- Tackling the most common objections to personal branding,
- Taking a summer sabbatical, and
- A BIG announcement about the future of this show.
Sign up for the final podcast recording.
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