108: Brand Storytelling Lessons from Spuds Mackenzie
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108: Brand Storytelling Lessons from Spuds Mackenzie
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About this listen
Play It Back is game tape for your favorite creative campaigns. In this week's episode, Kevin Shively walks through how Bud Light set the standard for creating a brand hero that your customer aspires to be. He also talks too much about 80s cartoons and action flicks.
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