The Only Bean turned months of stalled TikTok efforts into a breakthrough moment that reshaped their entire growth strategy.

Head of Digital and Partner Jason Ko explains how TikTok’s creator ecosystem, sampling tools, and early paid opportunities helped the company scale fast. Ko led their shift from manual creator management to a system built on TikTok-native tools and automation, resulting in more than 10,000 affiliate videos and early paid campaigns delivering 10x returns. His approach highlights how TikTok became the most efficient channel for reaching new customers, testing new products, and building viral demand.

What You’ll Learn in This Episode:

• Why TikTok’s built-in virality and creator storytelling made it the most cost-efficient channel for The Only Bean

• How the brand scaled to 10,000+ affiliate videos using TikTok’s sampling program

• The early paid strategy that delivered 10x return on ad spend

• Why TikTok is now central to their product launches, flavor drops, and future innovations

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

World Food Program USA is reshaping its donor acquisition strategy by using TikTok to reach younger generations that historically were not part of its supporter base. As the organization works toward its goal of raising $500 million annually by 2030, TikTok has emerged as a major growth lever, delivering more than 10,000 new donors in just two years. Their most pivotal moment came in early 2024, when content drove new donor acquisition at costs dramatically lower than any other channel.

Senior Manager of Digital Advertising Steve Hassey shares how his team dropped cost per acquisition to under $20 during peak periods, compared to the $90 average they typically see on other platforms. By pairing TikTok-native creative (including UGC and TikTok Creative Challenge) with test-and-learn audience strategies and long-term donor cultivation tactics, WFP ensures younger Gen Z and Millennial donors convert and begin long-term relationships with the organization.

What You’ll Learn in This Episode:

• How TikTok helped World Food Program USA expand beyond a 50–70-year-old donor base and reach Gen Z and Millennials

• The significance of achieving sub-$20 acquisition costs

• How UGC and TikTok Creative Challenge accelerated content creation that felt authentic and mission-aligned

• The strategic retargeting and cultivation system used to convert first-time donors into long-term supporters

• How TikTok contributed to adding 10,000+ new donors in two years, supporting WFP USA’s path toward its $500M annual fundraising goal

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Outlandish has turned TikTok Shop into a reliable growth engine for their clients, including launching a completely new brand that reached $1.5 million in monthly GMV and 100 million organic views by month three. In this episode, Founder & CEO William August breaks down the systems behind that scale and how his team uses livestreaming, affiliates, and creator-led content to build momentum quickly on the platform.

William explains how Outlandish evaluates every brand through the lens of content performance, identifies the right playbook for their category, and executes with precision across LIVE, affiliates, ads, and creator-powered storytelling. With 3,000 hours of livestreaming per month and nearly 100 clients across multiple markets, William and his team have built a system that consistently drives viral discovery, GMV growth, and cross-channel lift for brands navigating TikTok Shop.

What You'll Learn in This Episode:

• How Outlandish helped a new brand reach $1.5M monthly GMV and 100M organic views just three months into TikTok Shop

• The exact role livestreaming, affiliates, and creator partnerships play in scaling category-specific TikTok Shop strategies

• Why choosing the right content format first is the most important driver of TikTok Shop performance

• How Outlandish structures playbooks that sequence LIVEs, affiliates, and ads based on each brand’s product, pain point, and social proof needs

• How mega creator LIVEs create massive spikes in GMV and spillover sales across other channels

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.