PR can feel like a black box for designers and remodeling pros, so we’re pulling the curtain back with the 10 questions we get asked nonstop. We talk about what PR actually is (hint: it’s not just “getting into a magazine”), why earned media builds trust in a way paid ads can’t, and how to think about visibility across online publications, local outlets, trade media, podcasts, and even speaking opportunities.

We also get practical about doing your own public relations without hiring a pricey PR agency. We unpack what journalists and editors are really looking for, how to turn your projects and expertise into story-ready angles, and why generic self-praise falls flat. Then we dig into photography expectations, including when professional photos are worth the spend and when high-quality iPhone images can be enough for the right kind of coverage.

From there, we zoom out into strategy: how fast PR can work when you focus, why long-term consistency compounds, and why local press often beats national logos for generating qualified leads in your region. We also clarify the relationship between PR and marketing, explain where press releases fit today, and share a mindset shift for handling rejection so you keep pitching without taking it personally.

If you want more visibility, more credibility, and a clearer path to media coverage that supports your business goals, hit play, then subscribe, leave a review, and share the show with a friend.

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics.

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Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY