What if everything you've been told about building your personal brand is the wrong place to start?

Ali Leung spent her career building some of Canada's most recognizable brands, Unilever, Meta, Weight Watchers, and Shopify. She knows exactly what goes into making something that looks impressive from the outside. And somewhere along the way she realized that knowing how to build a brand taught her almost nothing about knowing herself.

In this episode we get into why "build your personal brand" makes her cringe, why you are the product and not the packaging, and what it actually takes to build a presence that lasts. We talk about the honest feedback that changed how she leads, the season when her career looked impressive on the outside and didn't match on the inside, and how she rebuilt her confidence from the ground up.

Her reframe is simple and a little provocative. Don't be yourself. Become yourself. This conversation is about what she means by that, and why the work is internal long before it ever shows up on the outside.

1-800-GOAL-DIGGER, a space for honest conversation where I share the ugly truth that lives underneath all the glamour and celebration of success and growth.If this episode resonates with you, please subscribe, leave a review, and share it with a woman who may need to hear this.

Links and follow

• Find Ali on LinkedIn under Alison Leung
• Everything from the show is at beacons.ai/1800goaldigger
• Voice DM or follow on Instagram @1800goaldigger
• Email me 1:1 at hello@1800goaldigger.com

This week I am not bringing you a polished episode. I am bringing you an update, told to the small circle of women who actually press play and stay.

Two things happened. A woman called me brave, and it made me sad. My mentor watched me feel stupid, and told me the feeling was irrelevant. It took me a few days to realize they were the same story.

This episode is about the difference between feelings that ask to be witnessed and feelings that do not deserve to drive, about bravery, grief, mentorship, self-trust, and the discernment it takes to keep becoming. The feeling is real. It is just not always relevant.

#1800GoalDigger #FeelingsArentFacts #AmbitiousWomen #SelfTrust #PersonalGrowthForWomen #HonestConversations #SeasonTwo #InnerCircle

In October 2023, Nehal got a 5-minute phone call that ended 23 years of her professional career at one of Canada's top five banks. 6 months later, her 16-year marriage was over too. This is the story of what she did with the wreckage.

For most of her life, Nehal did everything "right", the secure job, the marriage, the family that looked, from the outside, like the one everyone wanted. Then the career she tied her identity to disappeared, and followed that she finally heard what she'd been ignoring for years. What came next wasn't a breakdown. It was a total reset, and the start of Born to Rise and Glow.

We talk about the signs she ignored, the cultural script of "men will be men," the moment her teenage daughter held a mirror up to her, and the unglamorous work of rebuilding a self at 45, faith, journaling, meditation, and learning to be authentically herself out loud.

Nehal coaches women and youth through career transitions, the end of a relationship, and finding your footing as a parent in the middle of it all. Book a free 30-minute discovery call: https://mentaa.com (search for Nehal)

This is the first guest episode of 1-800-GOAL-DIGGER, and it's exactly the kind of honest conversation this show exists for. If you're in your own journey of rebuild, this one's for you.

Follow 1-800-GOAL-DIGGER so the next conversation finds you. Find me on all social @1800goaldigger. Send me a voice DM on Instagram with your questions or a personal story. With your permission, your voice could be part of a future episode.