06. Georgie Carter: The First 14 Days Determines Your Retention Success
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06. Georgie Carter: The First 14 Days Determines Your Retention Success
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Most brands are over-complicating retention and under-investing in the moments that actually matter. In this CRM Soundbyte, Georgie Carter, the founder of PEPPED, a lifecycle marketing agency for DTC health and wellness brands, breaks down the three moves she makes first when a client needs to boost retention and LTV fast.
- Why the first 7–14 days after purchase are where retention is won or lost—and what most brands get wrong
- How to make your flows actually work (not just exist) so they drive revenue in the background without constant campaign pushing
- Where AI fits into a real CRM workflow and how she uses it to sharpen, not replace, her strategic thinking
Plus, Georgie shares a powerful reminder: stop chasing tactics and start understanding why customers buy, why they don't come back, and what makes them trust a brand.
If you’re interested in smarter retention, higher LTV, and better email marketing strategies, be sure to follow the show.
Thanks for listening, and I’ll see you in the next Soundbyte!
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