015: What’s Missing From Your Content Strategy
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About this listen
You’re posting, you’re showing up, you’re doing all the things — but the sales still aren’t coming. What if the problem isn’t your consistency or creativity… but what your content is missing?
If you’re a coach, service provider, or online entrepreneur who’s tired of creating content that gets attention but not action — this episode is for you.We’re breaking down how to shift from visibility-focused posting to building buyer readiness, so your content doesn’t just educate — it converts.
In this episode, Matilda pulls back the curtain on the biggest gap in most content strategies: lack of direction. You’ll learn how to use data, not emotion, to create intentional, conversion-driven content that speaks directly to the right people.
Problems We’re Tackling:
Posting consistently but still not getting clients
Creating great content that doesn’t lead anywhere
- Guessing what’s working instead of tracking what actually is
- Trying to talk to everyone instead of your real buyers
For the full framework, explore the Visibility to Sales Blueprint, the signature system that helps entrepreneurs Get Seen, Get Leads, and Get Sales without burnout.
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ABOUT YOUR HOSTMatilda Be is a certified business strategist and coach who empowers women to build sustainable online businesses without sacrificing family or balance. As the founder of The Present CEO and creator of the Consistent Clients Engine, she teaches female entrepreneurs how to simplify their marketing, attract qualified leads, and grow businesses that thrive for the long term.
With a background in business administration and accounting, Matilda brings both strategic insight and practical experience to her coaching. She helps women design businesses that align with their lifestyles, allowing them to prioritize family while confidently achieving their goals.
A devoted wife and homeschooling mom of three daughters, Matilda lives with her family in beautiful British Columbia, Canada.