#002 - How To Choose Fragrance Oils For Your Business
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#002 - How To Choose Fragrance Oils For Your Business
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Narrated by:
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Select from 500+ high-quality, ready-to-ship scents 👉🏻 luxaroma.com
Most makers choose fragrance the wrong way, by personal taste. In this episode, Shane McGrath shares the commercial scent selection framework, how supply chain impacts your margins, and how to find the one scent that becomes your signature.
◼️ Proven scents vs risky picks
◼️ Supply chain traps that drain profit
◼️ How to create a signature scent that customers remember
Timestamps:
00:00:00 Introduction
00:00:43 - Principle 1: Commercially Proven Scents
00:01:14 - The Power of Familiarity in Fragrance Names
00:02:30 - Examples of Commercially Proven Scents
00:03:35 - Luxaroma's Commercially Proven Range
00:04:19 - Pitfalls of Cheap Fragrance Oils
00:05:01 - Benefits of Direct Sourcing
00:06:04 - Adding Personality with Signature Scents
00:07:49 - Case Study: Contract Filling and Blending
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