001. How AI is Changing Revenue Leadership Forever with Will Sullivan
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001. How AI is Changing Revenue Leadership Forever with Will Sullivan
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In this inaugural episode of Scale Signals, Neil sits down with Will Sullivan of Pacer AI to explore the intersection of revenue leadership, M&A, and AI.
Drawing from his experience working on more than 25 tech transactions at PwC, Will shares the pivotal moment that led him to launch Pacer AI and explains why CROs are often left out of the M&A process.
The conversation dives into the gap between CROs and CFOs, the evolution of RevOps in an AI-driven world, why data is the foundation of valuation, and how leaders can prepare their organizations for growth and change.
In this episode, you'll learn:
The founder story behind Pacer AI
Why CROs and CFOs often speak different languages
How AI is reshaping RevOps and go-to-market teams
Why CROs are becoming "Chief Transformation Officers"
The importance of data in due diligence and valuation
How to think about building a modern sales and marketing engine
The role of domain knowledge in the age of AI
Why in-person communities still matter
Whether you're a founder, CRO, RevOps leader, or operator navigating growth, this episode offers practical insights on leading through transformation and staying ahead of rapid change.
Connect with Will:
GetPacerAI.com