Why grocery anchors still win — with Kevin Bissell
For 35 years, Kevin Bissell has been walking grocery stores. Not the executive tour, not the quarterly analyst visit — the actual aisles, the back of the produce section, the parking lot at 11am on a Tuesday. He's the Senior Vice President of Real Estate Research at CRE360 Partners, and he's spent three and a half decades building the kind of knowledge about grocery real estate that doesn't live in any database.
In this first episode of The Ground Truth, host Mike Law sits down with Kevin to ask a simple question: with e-commerce, delivery apps, and everyone predicting the death of physical retail, why does the grocery-anchored shopping center just keep outperforming?
The conversation goes deep on what Kevin actually looks for when he steps foot in a new market, why traffic data and cell-phone analytics only tell part of the story, and why regional grocers are quietly winning in markets where the national chains can't compete.
In this episode:
- Why the grocery anchor is still the traffic engine of the shopping center
- What Kevin looks at in the first hour of evaluating a new market
- The difference between a site's demographics on paper and what the ingress-egress actually looks like
- Why cell-phone traffic data is "10 pieces of a 20-piece jigsaw puzzle"
- What HEB is doing in Texas that most national grocers can't replicate
- The regional grocer comeback — and why understanding the local customer still wins
- The one thing landlords and developers most often get wrong about grocery anchors
About the guest
Kevin Bissell is SVP Real Estate Research at CRE360 Partners. Before joining CRE360, Kevin led research at Weingarten Realty for 17 years and spent five years at MTN, the industry's premier grocery analytics firm. He's completed grocery sales forecasts and market studies for retailers, landlords, developers, and municipalities across all 50 states.
About the show
The Ground Truth is a podcast for retail real estate operators, executives, and decision-makers. New episodes every two weeks. Hosted by Mike Law.
Sponsored by CRE360 Partners — a retail real estate research and advisory firm helping retailers, landlords, and municipalities make better expansion and leasing decisions.