Bobby Choy has spent his entire life doing things he wasn't supposed to do.
As a kid, he moved 45 times, taught himself guitar using cassette tapes, and was left to fend for himself in New York at 14. As a young man in LA, he decided to become a musician at a time when Asian Americans simply weren't supposed to. So he hid behind a name: Big Phony.

Drink of Choice is an interview podcast co-hosted by Sid Kim, restaurateur and entrepreneur, and Han Kim, entertainment lawyer. Every guest arrives with a drink that means something to them, and that drink becomes the doorway into a much larger conversation about their life. Built around Asian and Asian-American voices, artists, creators, chefs, entrepreneurs, and anyone who carries a story worth telling, Drink of Choice creates a space that is intimate, unhurried, and culturally grounded.

New episodes every Tuesday. Subscribe so you don't miss one.

Sid Kim didn't plan any of this. A year became thirty. A lazy afternoon at Barnes & Noble became an internet business. An idea and a little luck became an F&B group across Asia. Then a health scare reset everything. Now he's telling stories through food — here on Drink of Choice.

Before Han Kim was negotiating deals for K-pop's biggest labels, he was in the booth — rapping, producing, and managing artists out of pure love for the music. He had a front-row seat to the early days of Epik High and the Wonder Girls, cold-DM'd an artist he discovered in a Facebook group and talked his way into becoming their manager, and made beats on an old MacBook and GarageBand while most kids were just trying to pass high school.

He went on to work with Far East Movement, Black Label, and JYP Entertainment — a career path that started with a nickname his mother gave him and a relentless belief that he could figure it out along the way. When the music industry's notoriously thin margins caught up with him, his mother (in her infinite wisdom) suggested he go to law school. Her pitch? Become a JD DJ. He listened.
Now he sits at the intersection of law, music, and culture, protecting the choices of artists who are living the dream he once chased himself.

His drink of choice? An unlikely combination of creatine and matcha, and he'll tell you exactly why it changed everything.

Every week, Sid and Han sit down with fascinating guests, each of whom arrives with a drink that means something to them. What follows is a conversation about the choices — big, small, accidental, and hard-won — that shaped who they are.

New episodes every week. Subscribe so you don't miss one.

Young Kim had a dream, a one-way ticket, and no real idea what he was walking into. As a member of S#arp and Uptown, he was a young kid from the States trying to learn to rap, dance, and sing in a language and culture that wasn't his own — all while being constantly scrutinized for the way he looked. The K-pop machine made him plenty of promises. It didn't keep all of them.

His years in Korea took him through broadcast politics, industry scandals, and the kind of late-night soju conversations that either break you or bond you for life. He found his footing in radio and television, built a life far from home, and somehow kept a marriage intact through all of it.
Then he came back to the States with no plan and had to start over from scratch. He sold cemetery plots at a funeral parlor. He hustled. He figured it out. Eventually he found a small restaurant in Inglewood — one that's been feeding the same neighborhood for eighty years, with a loyalty that spans generations. He wasn't looking for peace and contentment. He just followed the next open door until he found it.

His drink of choice? Red top soju. Naturally.

Every week, Sid and Han sit down with fascinating guests, each of whom arrives with a drink that means something to them. What follows is a conversation about the choices — big, small, accidental, and hard-won — that shaped who they are.

New episodes every week. Subscribe so you don't miss one.