Schema markup isn't just an SEO tactic anymore — it's the foundational layer that determines whether AI assistants cite your business or your competitor's. In this episode, Alex breaks down the four schema types that drive the highest AI citation rates — FAQPage, HowTo, Product, and Organization — and ranks them by impact using the latest research. He also calls out the three most common schema mistakes that silently tank your AI visibility. Whether you're running a SaaS product page, an ecommerce store, or a content-heavy site, this episode gives you a concrete, implementable checklist you can knock out this week. Plus, learn how layering multiple schema types compounds your citation advantage, and why setting up your llms.txt file is the move your competitors haven't made yet. Key Takeaways: - FAQPage schema delivers 40–60% higher AI citation rates vs. unstructured content - HowTo schema boosts procedural content citations by 50–70% - Using 3+ schema types together produces ~13% higher citation rates — layering is the strategy - Over-markup, content mismatch, and thin answers are the three silent killers of AI visibility - Set up your llms.txt file — think robots.txt for LLMs — for a quick, high-impact win - Use Emarketed's AI Visibility Score to audit where you stand and get prioritized fixes
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6 mins