Listen free for 30 days

£7.99/month after 30 days. Cancel anytime

Summary

Working Backwards gives an insider's account of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives. 

In 2018 Amazon became the world’s second trillion dollar company after Apple: a remarkable success story for a company launched out of a garage in 1994. How did they achieve this? And how can others learn from this extraordinary success and replicate it?

Colin started at Amazon in 1998; Bill joined in 1999. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services to life. Through the story of these innovations they reveal and codify the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known, from the famous 14-leadership principles, the bar raiser hiring process, and Amazon’s founding characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence.

Through their wealth of experience they offer unprecedented access to the Amazon way as it was refined, articulated and proven to be repeatable, scalable and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2021 Colin Bryar and Bill Carr (P)2021 Macmillan Audio

Critic reviews

"Essential for any leader in any industry." (Kim Scott, best-selling author of Radical Candor)

More from the same

Narrator

What listeners say about Working Backwards

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    43
  • 4 Stars
    11
  • 3 Stars
    5
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    39
  • 4 Stars
    8
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    36
  • 4 Stars
    9
  • 3 Stars
    5
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Probably the best business book I ever read

Very clear communication of ideas and excellent moments of insights that had me scrambling for a notebook to take notes.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Highly recommend this for anyone in business

Great book. Very practical strategies that I have already started implementing in my business. Already seeing the benefit of them

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Be Amazonian

A great book. Full of insights to what worked and didn't work at Amazon. Incredibly helpful if your looking at ideas on how to transform your business or approach to customers.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A deep look at the Amazon way

Really interesting deep dive from two insiders on how the amazing machine that is Amazon works.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Andrew
  • Andrew
  • 17-05-21

An incredible case study

Very thorough, in depth play book for how to scale big. As a startup guy some things were hard to relate to, but generally there is so much business gold here, it’s a must listen/read.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Michael
  • Michael
  • 08-05-21

A great new book that'll change busines management

I've come across some of the concepts in this book before.
But like 2 pizza teams, I didn't know it had been superseded by single threaded teams / leaders.

I knew about working backwards but not The idea in detail and just how much Amazon embodies the process and how useful it is.

The fly wheel of growth is a very apt metaphor and explains well how to grow but how if you aren't adding energy to the wheel it'll eventually slow down.

The explanation by the end of how Amazon Prime video and Amazon Studios came to be as well as AWS was great even if Kindle was a more clear cut story.

Even the relatively important point of ensuring you reward people for long term performance not short term gains is a message people need to really hear.

I highly recommend this book to ANYONE who's running a business, in a business or thinking of managing projects even if it's in a government setting.
Especially the point about working backwards, Press Release FAQs and narratives instead of power point slides can be transformative.

Read or listen to this book.