Listen free for 30 days

£7.99/month after 30 days. Cancel anytime

Summary

Could you be the Branson of business, the Clarkson of cars or the Schwarzeneggar of bodybuilding? Could you stand out as the great and lasting leader of your industry? In this book, Douglas Kruger takes us on a tour of different worlds and industries, unpacking the answer to a single question: What makes some people leaders in their fields? Is it their disproportionate level of knowledge? Their charisma? Their marketing abilities? Is it the way they portray their own identities as ideals to be emulated by tribes of believers, or is it the way they have moved a body of knowledge forward? Most importantly, is it possible for us to emulate their success? The answer is a resounding Yes! In What Makes Them Great?, Kruger's 50 practical, easy-to-follow suggestions spell out exactly what it would take for you to become so formidable within your own industry that your competitors struggle to keep up. Because when you are the industry leader, the undisputed expert, the entire dynamic changes: the media and the deals come to you; your level of earning is exponentially higher; you enjoy privileged access and extraordinary leeway; you arrive to find the door already open. Find out what it would take for you to become the Branson of business, the Clarkson of cars, the Oprah of talk-show television, and reap the financial and personal rewards. Find out how you can become the leading name in your industry.

©2018 Douglas Kruger (P)2019 Penguin Random House SA

What listeners say about What Makes Them Great?

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

No Reviews are Available
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Patrick Reeve Boyd
  • Patrick Reeve Boyd
  • 26-11-20

My new bible.

Revolutionary in his insightfulness. Now I just need to listen to it 3000 more times till I have it memorized.