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Virtual Culture

The Way We Work Doesn’t Work Anymore, a Manifesto

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About this listen

It's the 21st century, yet most companies maintain a 20th-century corporate culture. Despite instant communication and collaboration through wireless computers and smartphones, employers needlessly rent or own office space. Bryan Miles has a reality check for you: the future of business is virtual, and it's going to take more than technology upgrades for you to upgrade your workplace environment. In Virtual Culture, visionary entrepreneur Bryan Miles champions the benefits of remote working, which will save your company tons of money and create an atmosphere of trust between you and your employees. Productivity comes from people completing their tasks in a timely, professional, adult manner, not from mandatory daily attendance in a sea of cubicles and offices. When you recognize and respect your employees' time inside and outside work hours, giving them the freedom to work from home, you will retain amazing talent and create a result-oriented virtual culture as a forward-thinking employer that embraces the future of work.

©2017 Bryan Miles (P)2018 Bryan Miles Management Management & Leadership Business Employment Leadership Virtual Culture
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I'm a massive supporter of remote work. Unfortunately this books does the concept a big disservice. It's not written ao long ago and yet it really oversimplifies and misrepresents the reasons why some employers still prefer in person working. Beyond trusting people by default, doesn't mention anything about asynchronous communication or any other now obvious and standard ways of working that enable virtual culture and flexibility. What's more, it still evangelises concepts like cameras always on which is not only non-inclusive but also goes against the vakue of flexibility and being a let to work from anywhere. Talking about requiring the management team to still be physically collocated and focusing in-person interactions on important decision making rather than a social or bond building aspect is also both outdated and toxic. I would not recommend that book in 2023 and beyond.

Very non-inclusive and outdated content

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