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Unlocking the Customer Value Chain
- How Decoupling Drives Consumer Disruption
- Narrated by: Tom Weitzel
- Length: 11 hrs and 14 mins
- Categories: Business & Careers, Business Development & Entrepreneurship
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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How is this book so popular?!
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The confluence of four technologies - elastic cloud computing, big data, artificial intelligence, and the internet of things - writes Siebel, is fundamentally changing how business and government will operate in the 21st century. Siebel masterfully guides listeners through a fascinating discussion of the game-changing technologies driving digital transformation and provides a roadmap to seize them as a strategic opportunity.
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Interesting listen ruined by the narrator
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Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.
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Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
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Amazing ! Interesting and inspiring.
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Excellent book - Strongly recommend
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Brief but poignant warning about the forces of illiberalism.
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Essential Foundation of Strategy
- By YU LIN LEE on 21-10-19
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How Innovation Works
- Serendipity, Energy and the Saving of Time
- By: Matt Ridley
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- Unabridged
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Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the 21st century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike. Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan.
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Required reading for all and especially given government
- By John on 16-07-20
Summary
Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge.
As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other start-ups that have shaken up incumbents and threatened the status quo.
For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing, or consuming a product or service. Upstarts, Teixeira shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head-to-head with GM but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance.
In a penetrating narrative filled with case studies and stories, Teixeira shows us how start-ups successfully disrupt industries - and what industry leaders must do to avoid being disrupted and protect their domain.
Includes a bonus PDF of figures and tables
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Critic reviews
“Thales Teixeira brings a brilliant and incisive intellect - blending fundamental insights with practical guidance - to the urgent question of digital transformation. In Unlocking the Customer Value Chain, he gives us a road map for winning the right customers, and for keeping them, amidst the vast wreckage of destroyed business models. Fresh, smart, and strategic - a worthy read!” (Jim Collins, author of Good to Great, co-author of Built to Last)
"No company can succeed today without being customer-centric - agile enough to recognize the weak signals that customers’ expectations are evolving, often in a non-linear fashion and adapt to them. Thales Teixeira provides a fresh perspective and framework for making tough choices about how to compete in today’s competitive environment of digital disruptive." (Professor Linda A. Hill, Harvard Business School, coauthor of Collective Genius)
“HBS professor Thales Teixeira shows how startups upend the ways in which people shop and buy. The great news is that it is all predictable. In Unlocking the Customer Value Chain, he offers a clear road map to understand how digital disruption takes place - and what companies can do to hold onto their valued customers.” (Niraj Shah, cofounder and CEO of Wayfair)
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What listeners say about Unlocking the Customer Value Chain
Reviews - Please select the tabs below to change the source of reviews.
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- E
- 19-07-19
This Book Is So Good That I Tell No One About It
This book will give you the measures of success needed in starting a business in today's market, maintaining said business, how to work with competitors, and how to identify the next big thing in your industry. A+++ Read. I seriously tell only special people about this book that I know will value its knowledge and insight, but talk about the points discussed all the time.
5 people found this helpful
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- Iva Iovtcheva
- 01-03-19
Like "The Lean Startup"? You'll love this book!
As a tech entrepreneur schooled by Eric Reis' "The Lean Startup", I tend to think of technology as being the driving force behind the success of my business. This book taught me otherwise! Through carefully examining the customer value chain in my vertical I was able to truly discern between business model drivers, e.g. which activities I make better for the customer, how I do it, when I intersect the customer's decision making process, how much I charge, from business model enablers (data, algorithms, platforms). With this newly acquired clarity, I am better equipped to problem solve on behalf of the consumer. What is more, having to always go back to the Customer Value Chain and check my assumptions is not just illuminating, it is also truly transformative as it forces a much higher dose of empathy for my customer than I had ever had before. The author himself exhibits tremendous empathy by providing in depth examples of successes AND failures in serving customers. If you have an entrepreneurial dream of providing something new or better to the world, read this book! It will help you think about your dream the right way, and you'll be off to the races!
5 people found this helpful
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- Noterious
- 19-09-19
Best book on disruptive so far
If you are interested in disruptive market, but not in terms of technology, this is the one. Although, written more from a big business standpoint, startup can relate, too.
2 people found this helpful
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- Antonio Y.
- 23-06-20
One of the most OUTSTANDING business books I have ever read!
This is more valuable than an MBA, you have two read it as many times as you can. Every time you will discover another valuable lesson.
1 person found this helpful
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- Philips Adeniyi
- 06-02-20
Insightful
A great insight in understanding the touch points and the vulnerability of all businesses. The need to have a great customer knowledge, behavior and trend in planning and positioning your business to ride the next wave in a profitable way.
1 person found this helpful
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- Lili in the City
- 28-08-19
Great read!
Really interesting way to look at disruptive companies. Gives interesting and current examples from cool companies’ case studies, and bases everything upon research. Recommended for strategy and marketing professionals!
1 person found this helpful