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Summary

Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.

Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners, Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it and where occasionally he got things wrong.

Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates; it will also provide many lessons in how to achieve your own business goals.

©2016 Ross Brawn, Adam Parr (P)2017 Simon & Schuster Audio UK

What members say

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Are You Ambitious? This is MUST READ

Clearly both individuals are educated, shrewd, highly successful, wealthy and well connected. What could they possibly have in common with every day working people striving to reach for better than just paying bills?

Well, their willingness to show their weaknesses, how they feel and responded to challenges are just like so many every day people I have observed over many years.

Once you feel this connection it’s liberating to listen to their strategies to resolve challenges. More significantly their processes to think ahead, foresee the problems and engineer them out. Then, engineer in wins in each step of the process of getting a winning end result. Races are largely won before each race day..

Their style of talking encourages you to adopt these winning strategies. Something I am now doing. Thank You to both authors.

Richard Baker

5 of 5 people found this review helpful

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Compelling

Excellent insight into Ross & his approach not just to F1 but in general, thoroughly enjoyable listen & a must listen for anyone in a leadership role

5 of 5 people found this review helpful

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Understanding Strategic verse Strategy

Brawn and Parr come from different backgrounds and joined together through F1. This difference makes this book work and the use of F1 to support examples from both authors brings reality to the theory.

The clear explanation of the difference between Strategic Direction usually of shareholders/owners and Strategy of those implemeting strategic direction is vital to making this book work and also to show how Brawn was so successful in F1 with a number of teams. You also see that Parr would have been the strategic direction and Brawn the strategy implementation.

The book is written is an clear and easy way to understand and as it is based on conversations the two had together and narrated in this way, the conversation flows and you can imagine them sitting opposite each other simply talking, you also know this is the case as at one point Ross tells his dog off mid sentence, shows they are human.

I picked up a lot from his book, yes a management book, yes for leadership, but the benefit was how it is written, how things are explained and as someone in a management position it helped be clearly split Strategic and Strategy which to be honest get blurred easily in the workplace and senior management always have their interpretation to fit the needs. Use this book to allow your brain to distinguish the differences and allow the fog to lift.

2 of 2 people found this review helpful

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A+++

A must read for any formula 1 fan, but also contains very valuable lessons for anyone in a management or leadership role in industry.

2 of 2 people found this review helpful

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Excellent insight into F1 team management

An excellent insight into the inner workings of the teams Ross managed and his story of getting into F1. Well worth a listen for any F1 fan.

2 of 2 people found this review helpful

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Great insite into the inner workings of F1

Great to get inside the head of Ross Brawn, to understand the level of commitment that goes to make F1 be successfull.

2 of 2 people found this review helpful

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Ross Brawn is great, the other guy is not

Ross Brawn is great, worth it for his extracts, the other guy is more filler rather than content

2 of 2 people found this review helpful

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leadership

it is always quite interesting listening to a leader 's experience expecially if in a high competitive environment.

2 of 2 people found this review helpful

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Every Leader/Manager must read this

Every Leader/Manager must read this.

Strategy, conflict, management are theorised then discussed based on actual experience

2 of 2 people found this review helpful

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Fascinating

This was a fascinating book. Brilliant insights into the minds of two incredibly successful people. Highly recommend it.

2 of 2 people found this review helpful

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  • Marsha
  • 20-08-17

great insight

Was a great listen for those interested in F1 beyond the glam. Technical insight and strategic philosophy make it worth the time.

2 of 2 people found this review helpful

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  • Josh C.
  • 12-01-18

Incredible

awesome insight into the technical aspects of F1, great read for anyone interested in the sport

1 of 1 people found this review helpful

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  • Devil Centurion
  • 09-11-17

Intellectual and brilliant.

I have followed f1 all my life so that is why I bought the book. The lessons here go way beyond f1.

1 of 1 people found this review helpful

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  • Anonymous User
  • 22-08-18

The unforgotten genius

No one in this world knows more about Formula 1 than Ross Brawn. I have no words to describe the content. It's just amazing.

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  • jd_phd
  • 08-08-18

A very interesting "conversation"

I enjoyed this book quite a bit. There are excellent management strategies discussed throughout, and I really like that is told in a conversational style. The subjects discussed are of particular interest to me as both an engineer and Formula One fan, but I believe anyone interested in competition and optimal management in competitive environments would really like this book.

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  • Goran Tomsic
  • 25-03-18

Practical and consistent

Great summary of process thinking on a strategic level. Good examples and sincere accounts from past three decades. Plenty of lessons to be learned and excellent wrap up by Adam Parr. Good call to have done the book in this collaborative way. Well worth the read.