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They Ask You Answer

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Narrated by: Paul Boehmer
Length: 6 hrs and 20 mins
Categories: Business, Marketing
5 out of 5 stars (110 ratings)

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Summary

A revolutionary marketing strategy proven to drive sales and growth.

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.

Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the US, turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions.

This audiobook shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.

  • Boost your company's web presence with methods that work
  • Build a level of trust that generates customer evangelism
  • Leverage your in-house resources to produce winning content
  • Utilize tactics that work, regardless of industry or sector

When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling", and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

©2017 Marcus Sheridan (P)2017 Gildan Media LLC

What members say

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Probably the best book I've read on marketing!

For anyone looking for a great introduction to content marketing and understanding the customer read this!

1 of 1 people found this review helpful

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Superb marketing book. Very worthwhile read or listen

What a great book. If only more people took this advice the world would be a better place. I will certainly be implementing these ideas into my business and my life

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Interesting, ballsy advice

A book with a strong message that makes sense though may be hard to follow through on. The delivery is a bit annoying atb times particularly the sheer number of times the book title is repeated throughout the narrative with a little pause before each repetition

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The soup to nuts modern tactical way

Ok - duh it's time to decentralise marketing and ditch the ego centric personalities that drive it. Employees- you know the questions and you have the answers - a release from generating "look at me" drivel and focus on what the customers you want, want! Simply brill. Although don't underestimate the ramping up this takes!

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very well presented

a decent listen if you don't mind the American accent and are looking for something informative for your ride home from work. provides some decent examples of how content helps buainesa convert better. my favorite part was the writing about competition part where it invites the listeners to try the uncomfortable/unconsidered content side

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An amazing book for every sized business

loved this! I have a small dog walking business and this book has changed the way I think about attracting new clients.

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Great Audio Book

I have recommended this book to others and bought a copy for a family member setting up a new business. An excellent read.

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Really great book

The idea of simple but very effective marketing for businesses large and small. Really well explained and makes so much sense - inspired!!

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A Potential Game-changer

This book is thorough and complete. Okay, maybe that's giving it too much credit. It won't tell you exactly how to write great copy but if you are looking for a mindset and strategy to grow your business through content marketing, if you are looking for long-term results, this is the book for you.

If you are impatient, cynical , lazy, or a procrastinator this is definitely not the book for you. If you are a skeptic, and provided you are willing to try, you may well be pleasantly surprised.

For the rest of you, I highly recommend. What are waiting for? Get it now!

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light bulb moments

very easy to follow and understand, many light bulb and duh moments, highly recommended and lots of actions generated on the back of it.

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  • lisa b.
  • 23-09-18

Incredible content.

This book, both validated and inspired our company to follow the concept of a different- and nonnegotiable - form of marketing. Your business will follow their lead or miss an opportunity to obtain real, measurable and educated buyers. Was not a fan of the narrator- sorry.

2 of 2 people found this review helpful

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    5 out of 5 stars
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  • henry cooper sr
  • 19-03-18

Content is King☺☺🙄

This has to be the most honest and throuough book on the digital customer I have ever read.Simple clear and direct information on how to approach your marketing campaigns a must read for any digital entrepreneur.

2 of 2 people found this review helpful

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  • Andre Roman
  • 27-11-17

Wow- I'm a believer

This is my first audiobook. And yes, I was skeptical to the idea of being able to follow along without visible text. I have listened to NPR, The Economist and several other periodicals in audio form but never have I listened to a book.

After the first chapter I realized that I fully understood the concepts outlined but I also felt more engaged than if I were reading directly from text. Each of us has our own way of learning and while I have come across so many books and topics that have interested me personally, I've struggled with the commitment required to read a book in its entirety.

I only wish I discovered audible.com sooner.

1 of 1 people found this review helpful

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  • Jon
  • 08-10-17

great book and better ideas. I will read it again.

I found it powerful. the ideas really where simple but important. I will read it again.

1 of 1 people found this review helpful

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  • Chris Heidlebaugh
  • 04-08-17

Digital Agency Ready to Answer!

My name is Chris and I have been a fan of Marcus's for a while now. I was so excited to get his book. I own digital marketing agency (Colorado Web Impressions) and in my industry it's a lot like the car industry where people can get a bad reputation fast! I plan to start putting all of the lessons learned within this book to use within the next few months for my business! Blessings to you Marcus

3 of 4 people found this review helpful

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  • Douglas
  • 09-09-19

Surprisingly Awesome

I didn't have the highest expectations for this book. In my experience most valuable ideas and tips regarding web marketing come from the web. This book was really good. And it's inspired a lot of great ideas for my blog, IMBillyGee Will listen again for sure!

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  • Charles Keku
  • 07-09-19

Really Revolutionary...

It normally takes me a week or even two to finish an audio book given my work and other personal schedules. I finished listening this book in 2 days.

"They Ask, You Answer" has changed my mindset and broke down two major concepts of the book - Inbound marketing and Content Marketing.

Having read this book, for the first time, I am confident about trying something different and new. And I believe my efforts will amount to a revolutionary change in industry.

Beautifully narrated, thought provoking..

Obsessed with listening, teaching and always honestly answering questions of your prospects.

The methodology is very well integrated with all the different tools.

Well done Marcus... The book is worth every $$!!!

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  • emunst14
  • 30-07-19

I am poor because I told the truth.

This is something that I knew for years. The companies I worked for would not allowed me to do that.

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  • Patrick Ferry
  • 29-07-19

solid and simple approach to content marketing

I was very happy with how he mixed his personal experience with also his agency experience and made the job seemed a lot more approachable for me to get on with it thank you

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  • Vic
  • 06-05-19

informative

Enjoyed how it encourages one to consider a different opinion. Looking forward to updated material