The Winning Formula

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The Winning Formula

By: David Coulthard

Narrated by: David Coulthard, Peter Forbes

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About this listen

How does a pit crew change four wheels in 1.9 seconds?

And what does that mean for a company like Blackberry?

What is Ron Dennis' secret to good time management?

And how can that help TV producers?

Why is F1 the perfect example for leadership, motivation and strategy?

And what can we learn from it?

In The Winning Formula, driver, commentator and entrepreneur David Coulthard opens the doors to the secretive world of F1 and reveals in simple, entertaining and utterly compelling terms how he has been able to master this mind-boggling variety of disciplines by applying the skills honed from his years at the top of the world's most demanding motorsport.

By recounting his own stories and combining them with firsthand experience of stellar individuals such as Lewis Hamilton, Ron Dennis, Sir Frank Williams, Christian Horner and Sebastian Vettel, Coulthard provides a fascinating fly-on-the-wall insight into F1 but at the same time offers an invaluable guide to the business of sport and the sport of business.

Economics

Motor Sports

Sports

Business

Inspiring

Thought-Provoking

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Audible Sessions with David Coulthard

Meet the author of The Winning Formula

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I wasn't a fan of formula 1 but have a new found appreciation for the sport after reading this book. There's a huge amount of hard work, innovation, organization, communication required. there is also a need to build and develop good internal and external relationships. David also talks of the importance of building and maintaining your brand (individual or company).All of which are extremely important in business.

I also really enjoyed his perspective and approach to risk and some of the gestures he mentioned in his stories. I didn't know why I bought this book but , having learned a lot from it, am very glad that I did.