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The Winning Formula

Leadership, Strategy and Motivation The F1 Way

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The Winning Formula

By: David Coulthard
Narrated by: David Coulthard, Peter Forbes
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Why is F1 the perfect example for leadership, motivation and strategy?
And what can we learn from it?

How does a pit crew change four wheels in 1.9 seconds?
And what does that mean for a company like Blackberry?

What is Ron Dennis' secret to good time management?
And how can that help TV producers?

In The Winning Formula, driver, commentator and entrepreneur David Coulthard opens the doors to the secretive world of F1 and reveals in simple, entertaining and utterly compelling terms how he has been able to master this mind-boggling variety of disciplines by applying the skills honed from his years at the top of the world's most demanding motorsport.

By recounting his own stories, and combining them with first-hand experience of stellar individuals such as Lewis Hamilton, Ron Dennis, Sir Frank Williams, Christian Horner and Sebastian Vettel, Coulthard provides a fascinating fly-on-the-wall insight into F1 but at the same time offers an invaluable guide to the business of sport and the sport of business. Economics Motor Sports Sports Business Inspiring Thought-Provoking
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Audible Sessions with David Coulthard

Meet the author of The Winning Formula
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OK but a bit shallow and in spite of his insistence on being direct and to the point there is lots of waffle and repetition. How many times does he need to say "customer service". Neither a great insight into F1 nor ground-breaking views on business from a highly specialised and privileged position. Like most modern F1 drivers they are as much a product of their parents efforts along with a dollop of good fortune, as thier own achievements, yet rarely acknowledge this. Being a global sports star and multi millionaire does help a tad! Not dreadful but nothing too exciting. Bit like DC really.

Like DC in F1, went on a bit too long.

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I felt that some of this book alienated a certain portion of the audience with its focus around executives and flights around the world.
the advice is sound and well laid out, with clear direction around what you need to do to bring success to yourself and your company.

A lot of the advice is common sense and purchased this book with an interest in F1 and how that logic is applied. I learnt new things, mostly about people.

I also learnt that Mr Coulthard is a little bit self obsessed from time to time (it feels like it anyway).
No one has the power or the right to take away from someone's achievements but in this case, he harps on about them in excess and it doesn't really add to the experience of the book.

All this said, I enjoyed the book, took away learning and formula one knowledge nuggets but I have also learnt that Mr Coulthard is very rich and was at McLaren F1 for about 8-10 years.

Well worth a listen.

A good book, slightly self indulgent

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I might be slightly bias as I love F1 & I’m a huge fan of DC but this book surpassed even my expectations of being brilliant. Truly insight, thought provoking & engaging I didn’t want it to end. It’s also lit a fire behind me to go after my dreams including working with DC in some way!!

Amazing must read

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The title of the book and this short review say it all. DC makes perfect sense of the business of grabbing opportunities and puttinf in the graft to make them work.

perfect Sense

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Great to listen to how he started in F1 and his family’s commitment assisting him.

Good insight

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