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Summary

Brought to you by Penguin. 

The BBC is a central part of British life, shared culture and international standing. It is the British public's most important and trusted news provider in a world of global fake news; a hugely popular, low-cost source of universally available information, education and entertainment - watched and listened to by most people for at least a couple of hours every day, despite stiff competition; and the crown jewel of the UK's global reputation. 

But the BBC is in peril as never before in its long history. It faces ever-increasing competition and threats from new technology and consumption trends. It suffers relentless attacks from a range of hostile players motivated by their own political and commercial interests. And it faces deep funding cuts. These pressures may even destroy it within a generation. We must not end up recognising what its value was only when it's gone. 

If the BBC is destroyed, it will be almost impossible to rebuild it. This book is a powerful wake-up call to halt the destruction of one of our greatest assets, built up over almost a century, before it's too late.  

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2020 Patrick Barwise, Peter York (P)2020 Penguin Audio

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