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The Ten Faces of Innovation

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About this listen

 Tom Kelley, author of The Art of Innovation and the general manager of IDEO, the world-famous design firm, illuminates the strategies IDEO used to beat the devil's advocate and drive creativity throughout the organization.

Nothing is more stifling for innovation than the role of devil's advocate. The devil's advocate can swoop into a situation from outside, raise questions and concerns, and effectively kill a creative idea without attempting constructive criticism. This role has become nearly universal in business today, but it is the role of the naysayer.

Kelley has spent nearly 20 years managing IDEO, and he uses that experience to identify the 10 roles people can play in an organization to foster innovation and new ideas while offering an effective counter and resistance to naysayers. Among these roles are the Collaborator, who truly values the team over individual interests; the Experimenter, who takes calculated risks and uses tests to efficiently reach a solution to any problem; and the Experience Architect, who is focused on creating remarkable individual experiences and encounters within the organization.

This audiobook is filled with engaging case studies of companies like Kraft, Procter and Gamble, Cargill, and Samsung, who have all used IDEO's thinking to transform their company and customer experience. The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.

©2005 Tom Kelley (P)2006 Audible, Inc. Creativity Forecasting & Strategic Planning Leadership Management Management & Leadership Marketing Marketing & Sales Organisational Behavior Personal Development Workplace & Organisational Behavior Workplace Culture Business Innovation Inspiring

Critic reviews

"Essential reading for every single person in your organization; even the CEO should read it! Each page contains a nugget that's worth the price of the entire book. Wow." (Seth Godin)
"Well written....Aspiring business innovators and fans of The Art of Innovation may find further inspiration in this handbook." ( Publishers Weekly)
All stars
Most relevant
The business world needs to read and apply these concepts. this is the New world

Interesting way to operate and innovate

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Easy read. You'll get some insights that you've heard in places but didn't knew this book covered them first.

Nice stories and examples for each 10 personas

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A book filled with relevant and interesting stories and theories that really help provide context on ways in which a person is capable of being adaptable to suit different innovation circumstances. Helped me understand which of the ten faces I have strengths and weaknesses in, whilst providing ways in which to improve.

Thought provoking

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Plenty of great stories and actionable advice presented in a clear and concise way. A great book.

A fantastic tour of innovation

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This has some very interesting insights and is still relevant and worth a listen but some of the anecdotes are out of date. You will learn some interesting techniques but don’t expect it to be up to date

Interesting but outdated

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