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Summary

When selling, are the following statements true or false?

  • Always be closing
  • Attitude sets altitude
  • People buy people
  • Customers like to talk about themselves
  • It's a numbers game
  • Sell the sizzle, not the sausage
  • Money talks
  • Fail to plan, plan to fail

All false, claims Mark Blackmore! They are myths of selling that have been passed on through generations without any evidence that they work. Through extensive research, Mark substitutes the eight myths with the Single Sales Principle: the definitive answer for why people buy. In addition, Mark introduces the DECIDE sales process, a methodology designed specifically to achieve the Single Sales Principle.

©2011 Mark Blackmore (P)2016 Mark Blackmore

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Wow! Refreshingly open.

Confirmed a lot of principles I already follow but also turned a few of them on their head!