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The Salesperson's Secret Code cover art

The Salesperson's Secret Code

By: Ian Mills, Mark Ridley, Ben Laker, Tim Chapman
Narrated by: Russell Newton
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Summary

What makes a great salesperson? What beliefs, attitudes, and behaviors are linked to being a top performing salesperson? What impact does culture, industry, and sales context have? And does a formal sales methodology or process make a difference? This book is for any sales professional, or indeed anyone involved in the sales process of their company, who wants to learn the secrets of successful selling. 

Based on interviews and analyses (qualitative and quantitative) of thousands of the world's leading salespeople, across a mix of industries, cultures, and context, the authors present the most rigorous evaluation of how salespeople behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in sales. The authors of The Salesperson's Secret Code combine hard data with intelligent insight to tell, with verve and skill, how the world s best salespeople continue to thrive in uncertain times and how others can learn from their success.
©2018 Ian Mills, Mark Ridley, Ben Laker, Tim Chapman (P)2018 LID Publishing
Sales & Selling
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Profile Image for LucyB

Excellent 'read'

Had a copy for a while but tbh these days I am really bad at reading real books, let alone business books! So recently I have been exploring audio books and this was high on my list.
I found The Salesperson's Secret Code to be insightful and thought provoking in some areas. While I don't tend to think of myself as a true salesperson, I feel that many of the beliefs touched upon are true of any leader and particularly any leader trying to help transform a sales organisation!
Thanks Ian, Mark, Ben and Tim

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