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The Sales Coach’s Playbook

Breaking the Performance Code
Narrated by: Sean Pratt
Length: 5 hrs and 58 mins
Categories: Business, Sales
4 out of 5 stars (2 ratings)

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Summary

800-CEO-Read's business book best seller

The definitive playbook for effective sales coaching, based on the proven principles of the Sandler Selling System.

There is no one-size-fits-all sales coaching model. There are only approaches that have been shown to be successful in particular situations. Acting as coach, the manager must identify each individual salesperson's personal "success code" and use that code to unlock the salesperson's potential for success. It is always up to the coach to choose the right approach for the salesperson and the situation. In this sense, effective sales coaching is a series of adjustments to particular people and circumstances.

This audiobook offers an overview of the sales coaching practices the best Sandler-trained sales coaches have found to be most effective over the past four decades, and a discussion of the situations where they are most likely to be useful.

©2016 Sandler Systems, Inc. (P)2017 Gildan Media, LLC
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Practical advice from a master coach

I’ve learned so much from Bill since I first saw him work 15 years ago. He is one of the giants in Sandler and the go to man if you want help with coaching a salesperson

Great book peppered with real world examples any manager who is willing to put in the effort, can apply

Highly recommended