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The Ride of a Lifetime

Lessons in Creative Leadership from the CEO of the Walt Disney Company
Narrated by: Robert Iger, Jim Frangione
Length: 8 hrs and 45 mins
4.8 out of 5 stars (1,095 ratings)

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Summary

Brought to you by Penguin.

The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.

Robert Iger became CEO of the Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it and think bigger, think global and turn Disney into a stronger brand in international markets.

Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over and he is recognised as one of the most innovative and successful CEOs of our era.

In The Ride of a Lifetime, Robert Iger shares the lessons he’s learned while running Disney and leading its 200,000 employees and he explores the principles that are necessary for true leadership, including:

  • Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.
  • Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.
  • Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.
  • Fairness. Treat people decently, with empathy and be accessible to them.

This book is about the relentless curiosity that has driven Iger for 45 years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.

©2019 Robert Iger (P)2019 Penguin Audio

What listeners say about The Ride of a Lifetime

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Good, but what it is felt a bit missleaded

I really liked the book and the reader. It's an interesting story about his work life. I did not feel like I got a lot of lessons in creative leadership. There are some tips and he explains how he made choices, but I feel it's more his personal experiences than concrete advise.

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interesting but far to much self praise. .

It's an interesting story in terms of his journey but i expected more insight into various career roles. He doesn't talk enough about day to day difficulties or challenges and learnings from mistakes. The appendix was of most interest to me - maybe i wasn't the target audience and should have researched the book more before hand.

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One take away- avoid getting in the business of selling trombone oil

There is a lot to take in with some brilliant nuggets of knowledge. Good leadership isn’t about being indispensable, it’s about willing to let others step into your shoes.... I wish we all saw the world from his eyes.

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Disney and leadership

I enjoyed this and i found it helpful as a buissness information source the constant quest for continual perfection is one of the things i found useful such as the constant quest for improvement and great political speeches. also im very impressed with the job the bob iger has done for Disney his actions where roseanne bar and john the dirty exec were honourable

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Eye opener

It's a very good reflective ebook, I like the honesty of history provided. I see this book as more of a biography of a great individual and would have liked more of a direct reflection of what works in creative leadership.

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Perfect business book & biography!

The book is inspiring, all stories are based on real facts! Hope to listen again!

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Brilliant

I only wish Walt Disney could see what it has become, this guy was a serious risk taker, and an incredible businessman. Put down your Tony Robbins book...this is what you need

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Loved the story

Wow, it certainly sounds like the ride of a lifetime. Worth a listen for anyone, especially from Business view

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some great tips for managers but not a Disney book

interesting book and some good solid managerial advice, the appendix is worth noting for anyone new to managing, but some of the examples boarder on the sycophantic at times. the over arching story is good, but not a tell all of that period in Disney history by any stretch, and when comparing igers writings on his days under Eisner to earlier books such as DisneyWar there is some interesting differences. still a worth while listen and would recommend

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A really insightful look at how corporate businesses can adapt to foster creativity

I think it’s fair to say that the Disney magic stopped at the Boardroom door during Michael Eisner tenure, but Bob Igers approach, including the dissolution of central strategic command authorities, along with the tales of mass acquisitions are interesting. His approach to people leadership is a useful barometer, and for me, the reduction in small talk during difficult conversations is something I’ll take forward. The narrator has a great voice and the performance kept me interested, especially considering corporate affairs could easily become quite droll. Great book, would recommend

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  • Anonymous User
  • 26-04-20

Amazing book on leadership and life lessons

If I can summarise, the book is like having a mentor that assists you through their own experience of life and business to make sense of the world, leadership together with what it takes to create a successful business. It also gives one a view of what Disney is all about. I had little knowledge to the scope Of the business and the priority of the organisation but through Robert Iger book. I can see myself as a future investor in this organisation.

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  • Bert
  • 06-11-19

Awesome Insights

Gives good insight into how Robert ran Disney and made it into the success it is today in an ever more volitile business environment.

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  • Anonymous User
  • 14-09-20

Authenticity and Humility

Through out the story it is clear that Robert is true to himself, he knows his strengths and weaknesses and shares it wit us. He exuded humility better explained in our country as Ubuntu. Wether it’s with Mr Murdock or his employees. His Values are consistent. Thank you at 62 and semi retired giving back to our youth, it resonated with me. I learned a lot. I had some of my own leadership style reinforced.

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  • Amazon Customer
  • 14-09-20

Excellent book on leadership.

Such a great book for those who are career minded no matter the industry. In a world that is changing faster than ever Robert Iger succeeds in putting over that a company is not anything if it’s not it’s people, embracing technology is not optional and having the courage to push the limits is essential.

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  • Varun
  • 23-08-20

The book is truly a Ride of a lifetime

The book excellently talks the journey of a company man all the way to the top and leading a company through a massive rebuild.

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  • John Eccles
  • 19-07-20

The Ride of a Lifetime was also a great listen.

It was really interesting to get an insiders perspective on the recent history of Disney. And valuable to get to know Robert Igor, one of the great corporate leaders of our time.

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  • Jasraj S.
  • 23-06-20

Read of a lifetime!

Must read for aspiring CEOs, people leaders or managers. Loved the story telling, leadership examples, anecdotes, personalities illustrated. Five stars

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  • Bradley Shaw
  • 20-04-20

Achievements everywhere

Listening to this book really puts into perspective whag Bob Iger achieved over his tenure with Disney. He transformed the business more than I think even Walt homself could ever have imagined. If you work in Technology. Telecoms or Media. This book is a must read.

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  • Vikram Koppikar
  • 05-03-20

the most powerful man in entertainment.

contains some great business lessons. gets too self congratulatory at times! the voice performer was great

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  • Hassan Jameel
  • 27-02-20

What a journey!

What a journey! I have always respected Mr. Robert for the way he transformed Disney, and after finishing the book I have became an admirer of him.