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Why does a bad impression last longer than a good one?
Why does losing money affect us more than gaining it?
What makes phobias so hard to shake?
The answer is the negativity bias - or in other words, the power of bad. As John Tierney and Roy F. Baumeister show, we are wired to react to bad over good. It makes sense in evolutionary terms, but in our modern world the lure of bad is, well, bad. It governs people's moods, drives marketing and dominates our news. It can explain everything from why wars start or couples divorce to why we mess up job interviews or feud with neighbours.
But there is good news. By using smart strategies from new science, we can train our brains to get better at spotting our own negativity bias and even using its power for positive results. Properly understood, bad can end up being a force for good.
What listeners say about The Power of BadAverage customer ratings
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- Jessica B.
Brilliant, positive, reassuring
Loved this journey through the reasons for, and ramifications of the negativity effect. Fascinating insights to help us understand why it can seem like the whole world is going to hell, plus practical, reassuring advice for how to counter this, both personally and societally.
2 people found this helpful
Interesting book, it encourages you to take a step back and consider what 'bad' is.