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The Personal Branding Playbook

Turn Your Personality into Your Competitive Advantage

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About this listen

Everyone has a personal brand. You have a personal brand with the people you work with, the people you love, the people who serve you your morning coffee, and the people who you greet on your morning commute. Every single interaction we have builds a picture of who we are as a person—a personal brand. But what that personal brand looks like depends on whether or not you're willing to take control of your own narrative, or allow other people to write it for you.

Written by Amelia Sordell, founder of one of the world's leading personal branding agencies, The Personal Branding Playbook reveals the strategy and tactics Amelia used to build a reach of over 100 million people and a 100% inbound model. This tactical guidebook will first show you how to take control of your personal brand and build an entirely authentic reputation that drives real results. It's strategic take on leveraging your personality to win great clients, attract awesome opportunities, and accelerate your personal and professional growth.

The Personal Branding Playbook shows you how to craft your story; design your personal brand strategy; share your story with the world online; build a community of loyal fans, not followers; drive inbound leads, opportunities, and introductions; and position yourself as the option, not just an option in your market.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2024 Amelia Sordell (P)2025 Ascent Audio
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The author does sound like someone I’d like to be friends with. She clearly has quite some considerable skill, otherwise how does she run her company. But sadly that skill wasn’t really apparent here. This book just sounded like an old version of Chat GPT had written it. Lots of words. Very, very little meaning. It suffered from that Grace Beverly vibe of “I was good at something once, and now I just employ people to do stuff, I have no actual idea how anything works”. Clearly an impressive human, but don’t get the book if you’re hoping to learn anything. It’s one of those books that gets written because someone wants to say they wrote a book rather than actually has something to say. I didn’t develop a dislike for the author though, it might just be a steep learning curve. Books are hard to write.

The complete lack of information in this book.

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