Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on more than 60 years of research into the psychology of persuasion, this audiobook reveals many remarkable insights that will help listeners to be more persuasive, both at work and at home.

Think you have a good memory? Think again. Memories are our most cherished possessions. We rely on them every day of our lives. They make us who we are. And yet the truth is they are far from being the accurate records of the past we like to think they are. True, we can all admit to having suffered occasional memory lapses, such as entering a room and immediately forgetting why or suddenly being unable to recall the name of someone we've met dozens of times. But what if we have the potential for more profound errors of memory?

Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now.

Many scientific and philosophical ideas are so powerful that they can be applied to our lives at home, work, and school to help us think smarter and more effectively about our behavior and the world around us. Surprisingly, many of these ideas remain unknown to most of us. In Mindware, the world-renowned psychologist Richard Nisbett presents these ideas in clear and accessible detail, offering a tool kit for better thinking and wiser decisions.

From infancy we are taught to edit ourselves, trimming out the darker, weirder, less acceptable parts in order to please others. But this addiction to approval is holding us back. What if we begin to be ourselves, honestly and fully? Insanely Gifted shows how to transform our thinking and turn our inner demons into allies. How to reframe disappointment (because not getting what we want can be as interesting and useful as getting what we want).

Insightful, surprising and with groundbreaking revelations about our society, Everybody Lies exposes the secrets embedded in our Internet searches, with a foreword by best-selling author Steven Pinker. Everybody lies, to friends, lovers, doctors, pollsters - and to themselves. In Internet searches, however, people confess their secrets - about sexless marriages, mental health problems, even racist views.

Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of 'when' decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. Timing, it's often assumed, is an art; in When, Pink shows that timing is, in fact, a science. Drawing on a rich trove of research from psychology, biology and economics, Pink reveals how best to live, work and succeed.

For many of us, being ‘good’ isn’t really good enough. We want to make the very best we can out of our lives - to achieve all we can achieve and be the best we can be. We want to be Brilliant. This book will give you tools to find out what point you are at now, understand where it is you want to get, and develop strategies and powerful methods to get you there - as quickly as possible and as economically as possible with as much fun as possible.

Demystify the core concepts of cognitive psychology. Written specifically for psychology students - and not other academics - Cognitive Psychology for Dummies is an accessible and entertaining introduction to the field. Unlike the dense and jargon-laden content found in most psychology textbooks, this practical guide provides listeners with easy-to-understand explanations of the fundamental elements of cognitive psychology so that they are able obtain a firm grasp of the material.

David and Goliath is the dazzling and provocative new book from Malcolm Gladwell, best-selling author of The Tipping Point, Blink, Outliers and What the Dog Saw. Why do underdogs succeed so much more than we expect? How do the weak outsmart the strong? In David and Goliath Malcolm Gladwell takes us on a scintillating and surprising journey through the hidden dynamics that shape the balance of power between the small and the mighty.

Richard Reed built Innocent Drinks from a smoothie stall on a street corner to one of the biggest brands in Britain. He credits his success to four brilliant pieces of advice, each given to him just when he needed them most. Ever since, it has been Richard's habit, whenever he meets somebody he admires, to ask them for their best piece of advice. If they could tell him just one thing, what would it be? Richard has collected pearls of wisdom from some of the most remarkable, inspiring and game-changing people in the world.

In The Five STEPS to a Winning Mindset, Professor Damian Hughes, the acclaimed author of Liquid Thinking and How to Think Like Sir Alex Ferguson, draws on both his lifetime experience and his academic background within sport, organization and change psychology to reveal the best ways to create a winning mindset in both personal and professional life.

Worry, stress, anxiety – whichever label you prefer to use – can have consequences that impact not only our lives, but the lives of others around us. When we worry it’s like the engine of our mind is constantly being revved up. It doesn’t allow us time to switch off and rest. It tires us out. And when we’re tired we are less likely to think straight. And when we’re not thinking straight it’s easy to make stupid mistakes and confuse priorities...But relax. There is a way forward.In How Not to Worry Paul McGee shows us that there is a way to tackle life’s challenges in a calmer and more considered way. It is possible to use a certain degree of worry and anxiety to spur us on towards positive, constructive action, and then leave the rest behind. With down to earth, real life advice, How Not to Worry helps us understand why worrying is such a big deal and the reasons for it, exposing the behavioural traps we fall into when faced with challenges. It then helps us to move on with tools and ideas to deal with our worries in a more constructive way.Paul McGee is one of Europe's leading motivational speakers and coaches, combining practical strategies with both inspiration and realism. He has spoken in 31 countries to date and is the author of several books, including the bestselling SELF-CONFIDENCE and S.U.M.O. (Shut Up, Move On).

In an era of hardening religious attitudes and explosive religious violence, this book offers a welcome antidote. Richard Holloway retells the entire history of religion - from the dawn of religious belief to the 21st century - with deepest respect and a keen commitment to accuracy. Writing for those with faith and those without, and especially for young listeners, he encourages curiosity and tolerance, accentuates nuance and mystery and calmly restores a sense of the value of faith.

Every industry revolves around Key People of Influence. Their names come up in conversation. They attract opportunities. They earn more money. Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become a Key Person of Influence. This audiobook shows you that there is a five-step strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence. Start now by listening to this audiobook.