Series Three

This episode of 'The New Abnormal' features Florencia Lujani, a Strategy Director based in London who specialises in brand & creative strategy.

She started her career a decade ago at TBWA Buenos Aires, where she learnt about 'Disruption Planning' before moving to the UK.

She's since worked at JWT London, We Are Social, and Ketchum PR, before joining Media Bounty, one of the leading ethical creative agencies in the country.

Florencia works with brands and the climate sector developing strategies that help shift the world to a sustainable economy. (She recently completed a Master’s Degree in Cultural Studies from Birkbeck, University of London, where she studied the intersection of culture, the economy, advertising, the climate crisis and consumer culture).

Florencia also publishes her Substack newsletter 'Cultural Patterns' where she writes about cultural phenomena, new forms of creativity, the climate crisis, emerging consumer behaviour and their impact on brand strategy.

She's written for WARC, The Drum, Contagious, The Guardian, Marketing Week and her thinking has been published in the UK, Spain, Germany, the US, and Latin America.

In this episode, we discuss a range of issues relating to her specialist knowledge, and in particular, some of her latest thinking regarding "if you don't have a climate plan, you don't have a business plan".

Series Three

In this episode of The New Abnormal, I interview Stefan Rollnick, Head of The Misinformation Cell at Lynn, a consultancy who believe that when you inject behavioural science into communications, you can build campaigns that do what’s important: create the behaviours needed to positively change the world.

With a background in politics and campaigns, Stefan has provided strategic consultancy to the World Economic Forum, World Health Organisation, UK and Welsh Government, national health agencies, and more.

In our interview, we discuss a world where choices are everywhere, cognitive overload is at maximum, the stakes of our decisions are higher than ever, and it’s harder to trust what we see and hear.

Hence, audiences need the communications industry to do better. That's why the Misinformation Cell provides a unique service dedicated to helping clients with the growing threat of online hate and misinformation so they can cut through the noise, build resilience within their online communities and together, achieve positive societal change...

Series Four

This episode of 'The New Abnormal' podcast features Maarten Leyts, the Founder of Trendwolves and an expert on translating trends into products, strategies campaigns and future brand value. He’s also the author of ‘Generation ZAlpha – Connecting with the Next Micro-Generation’. Maarten believes that generational thinking, when used correctly, provides a solid framework for successful marketing and product innovation. We therefore discuss his research into issues such as the pandemic as a catalyst of change, brain development in the digital age, diversity & inclusion, the Metaverse, and data privacy. It’s not every day that, when discussing marketing, you get to reference individuals such as the French philosopher Auguste Comte, the 19th Century Earl of Shaftesbury, along with those working at the World Federation of Advertisers and for the European Parliament…