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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Narrated by: Tom Pile
- Length: 8 hrs and 12 mins
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The Membership Economy
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Summary
Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.
The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
"As individuals grow frustrated with the burdens of owning, caring for, and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community."
The membership-based business is a problem solver for both businesses and individuals. It spares people from the duties of ownership and provides a feeling of commonality and affiliation. For businesses it offers the opportunity to create a "forever customer" who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes.
Ultimately it provides the cachet of belonging.
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What listeners say about The Membership Economy
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- David Stinson
- 15-07-22
Excellent
Robbie gives incredible insight and advice on how to develop a membership organisation. My business has reached new levels as a result of me listening to this audio book!
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Michelle Fanus-St Hill
- 31-05-23
Great read
Excellent book. Loads of learnings and practical things to apply to your own business. Great read!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sani Yusuf
- 16-04-22
Great For Anyone Building A Subscription Based Biz
This book is filled with gems about customer acquisition, retention and strategy. if you are Building a Subscription Based business, then this is a must read.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Asari St-Hill
- 31-12-22
Superb book with practical details
A must read for owners of a business or non-profit looking to build a membership model
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jonny
- 19-07-16
Stop reading what your reading, and read this. NOW
If your serious about transforming your revenue, leverage and placing your clients at the heart of your business, The Membership Economy is a must read.
Thank you Robbie for honestly changing the entire direction of our company as we begin our journey.
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1 person found this helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Isaac Morrison
- 04-01-22
OK but longer than it needed to be
I didn't mind the book but felt the author dragged out certain points and revisited the same examples too often.
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- MR BRIAN NORTHMORE
- 21-07-22
Not bad but not for me right now
It’s not that this is bad it just did not resonate with me. I’m sure at some point when my audience has been developed a little further and I’m in the right place to move membership higher up my agenda it will have greater relevance.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 29-08-19
Perfect when you are working on your own business
My title says it all. Great ideas to implement when thinking of creating your own sub business!
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Tres Jolie Looks
- 28-01-20
Some useful pointers included
There were big chunks about other businesses, their history and structure that I don’t think were needed. Think this book is best for people right at the beginning of their journey or who have read nothing else on membership. Also the narrators voice is robotic and annoying.
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Overall5 out of 5 stars
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- greatbrit
- 28-05-22
Super relevant for so many!
Pointed to this for some internal development this was a great review of not just ways that membership can be valuable but examples we can all relate to and then leverage to our own situations.
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