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Summary

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.

The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.

"As individuals grow frustrated with the burdens of owning, caring for, and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community."

The membership-based business is a problem solver for both businesses and individuals. It spares people from the duties of ownership and provides a feeling of commonality and affiliation. For businesses it offers the opportunity to create a "forever customer" who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes.

Ultimately it provides the cachet of belonging.

©2015 Robbie Kellman Baxter (P)2016 Audible, Inc.

What listeners say about The Membership Economy

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Good intro to the subject

Good intro to the subject, I was looking for more details and tactics for marketing as someone who already has a subscription based business. If you don’t have a sub business you will probably get some real value from this.

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Better than I expected!

I picked up this book thinking it would be a good supplement to my library, not really expecting more than some useful tips here and there but Robbie has over-delivered.

Not only do you get a solid understanding of the membership economy but the book guides you through practical steps to put it into practice. I felt like I had a personal coach!

It's for this reason that it deserves 5 stars and I'd add that it's an essential for any person in business, large or small.

Well worth your time.

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Stop reading what your reading, and read this. NOW

If your serious about transforming your revenue, leverage and placing your clients at the heart of your business, The Membership Economy is a must read.

Thank you Robbie for honestly changing the entire direction of our company as we begin our journey.

1 person found this helpful

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Good introduction to the membership economy

Good narration and well thought through. You'll know most of the businesses used as examples so it's a bit dated from that perspective. Listen to it alongside Stu McClaren of Tribe Membership and you'll have all your bases covered.

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A must-have for all subscription marketers

The Membership Economy is packed with strategies and tactics for all types of subscription marketers

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Some useful pointers included

There were big chunks about other businesses, their history and structure that I don’t think were needed. Think this book is best for people right at the beginning of their journey or who have read nothing else on membership. Also the narrators voice is robotic and annoying.

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Very entertaining look at Membership

I really enjoyed this book and found it of great use in my research. An entertaining listen.

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Perfect when you are working on your own business

My title says it all. Great ideas to implement when thinking of creating your own sub business!

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A Lesson on choosing the right Narrator

Would you recommend this book to a friend? Why or why not?

I believe the message is important and extremely valuable, although it's delivery is awful for someone wanting to get behind and believe in the movement. It is not hard to take value from the book, it is hard however to stay with the book and receive the value.

How could the performance have been better?

The Narrator is one of the biggest faults with the audio book. It is almost robotic and reminds me a little of Microsoft Sam or Siri reading it to me. There needs to be more enthusiasm from the Narrator.

1 person found this helpful

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  • Nagy Barnabás
  • 13-05-16

Relevant, but without an "a-ha" moment

I have like this book overall, because it touches a very important topic, which we see and experience every day in our digital world: the membership economy.
It structures pretty well the different kinds of organizations, and also the different strategies and tactics that should be applied when creating a successful membership economy organization.
Even though I lacked the deeper tips and tricks that made these particular membership companies successful. (Changes in User Interfaces or Subscription models, or features that made some of them go viral.)
In other words there were a lot of topics described, but very few practical examples were mentioned. I was keen on learning more about the different user experiences, product innovations and service evolutions.
Nevertheless the book is quite valuable for that it gives some solid "do-s and don't-s" for how to compete in the 21st century, and inspires to create transformation inside a traditional business.

5 people found this helpful

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  • S. Wells
  • 20-11-20

Membership Economy in Post-Covid

I'll start with sayiny the book has some relevant and insightful points. But is dated in some ways, since it was published in 2014.

Yes, there has be a growth in more companies doing the membership thing. But as the author notes several times, some business have it as a check the box option for the revenue model. I know I try to avoid web site and companies that start pushing membership unless the product is on or near the level of need over want.

While listening, I couldn't help but feel the author was writing to established companies or a startups with a budget. I didn't connect what she used in the case studies to some starting from zero. Working on a business while still working a 9 to 5 or taking your last bit of saving to take the leap doesn't seem like a out the gate solution. The author makes the point of being data driven in how you make decisions. To be honest, I've wondered what that means in a post covid world? How relevant is all the market data before this?

Ok. enough rambling. I do think it a good book. You just have to take what works for your current situation. Also would've preferred a female voice.

2 people found this helpful

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  • Stephen K
  • 18-11-20

Superficial, unbased claims - repeated over and over

This one is full of generalized assumptions and claims. He even says, “If there is a test about this book, it would be the following”, but the list is so unspecific, like “You need to build a great team”. Isn’ that the recipe for anything, not just for a subscription-based business?

I got sick of listening to him sound condescending, J gave up listening.

2 people found this helpful

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  • Renato
  • 22-06-16

Love it!

Great book. I am already quite familiar with the ME, I own and run a CrossFit box. But I learned new insights and points of view. Currently in the pre phase of an online community/educational startup so also inspiring and helpful. Will def listen to it again many times as I get closer and after launch.

I did have to get used to the speaker/reader, his voice is not very... exciting 😁 but you grow on him 😬

Renato - the Netherlands

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  • Chad
  • 11-11-18

glad I bought it

Enjoyed this book as it was one of the first I listened to about a membership economy. I thought it provided some good background and rationale as to why we are moving to a membership approach. It’s a lot to digest and I will likely listen to again. #membershipeconomy #business #Tagsgiving #Sweepstakes

1 person found this helpful

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  • Susan
  • 07-06-21

Its very good

Lots of great case studies and practical suggestions.

I found it helpful and comprehensive on strategy... Will definitely use as a reference guide.

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  • Amazon Customer
  • 17-05-21

Insightful, easy read

If the subject matter interests you out of utility or curiosity this book is worth the read for sure.

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  • Anonymous User
  • 10-04-21

Extremely insightful

I found this book to be extremely insightful with many thoughts and ideas that are great to build on for my business. It made me rethink how our entire organisation is operating.

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  • Sherrie Stifter
  • 25-03-21

Looking into the Membership Economy? THIS IS YOUR BOOK!

This is a wonderful place to iron out your thoughts about the membership economy. There’s so many businesses that can have subscription B2B or b2c plays. Need advice? Listen to the Authors Blog! She really is a Membership Mogul!

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  • R Lowe
  • 11-03-21

BORING, SNORING NARRATION!!

Whilst the information in this book MAY be useful, the format doesn’t work for audio.

On top of this, the narrator of the book, to me, was just completely unlistenable. Their monotone, boring voice, plus the format the information was being presented in, meant it couldn’t hold my attention.

As I walked, I phased out their voice, and had to keep going back to try and listen again, only to continue the same experience.

This is unfortunate, because the book has information I’m very interested in, and want to apply to my business.

But, the voice was horrible, boring, and monotone. The information sounded like it was formatted in a ‘shopping list’, and made for a very hard listen.

Maybe if they re-recorded it with somebody narrating that sounds like they have at least 1 ounce of enthusiasm, are interested in what they’re reading, and applies a little tonality, it would be worth listening to.

Sorry, but I just couldn’t sit through this drudgery.

I was falling asleep walking, and was done.