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The Four

The Hidden DNA of Amazon, Apple, Facebook and Google
Narrated by: Jonathan Todd Ross
Length: 8 hrs and 32 mins
4.5 out of 5 stars (339 ratings)

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Summary

Random House presents the audiobook edition of The Four by Scott Galloway, read by Jonathan Todd Ross.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

©2017 Scott Galloway (P)2017 Random House Audiobooks

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Breezy look the big four Tech giants

If you could sum up The Four in three words, what would they be?

It’s subject: Tech, Innovation, Change
It’s quality : Breezy, punchy, fun

What other book might you compare The Four to, and why?

The Upstarts, The Everything Store, Move Fast & Break Things, Walter Isaacson’s Steve Jobs, and especially Nick Bilton’s excellent Hatching Twitter. All good-to-great Tech/innovation reads.

What three words best describe Jonathan Todd Ross’s performance?

Engaging & upbeat, but a little stilted & emphasis was often misplced. I will say, think they matched him to the tone of the book fairly well. A good, professional, but unexceptional performance.

Was this a book you wanted to listen to all in one sitting?

No, it’s written in shortish, punchy chapters to compartmentalize the information, which I thought was handled rather well given we’re bouncing back & forth between four companies (and more in the final chapters).

Any additional comments?

Enjoyable, engaging, and occasionally genuinely insightful. I’m torn between thinking this could have used a far more rigorous, academic research approach, taking us a far deeper (it left me wanting a lot more background on all four of the companies, as well as more prognostication as to what’s on the horizon) and simply having enjoyed the experience of a short but sweet entry into the world of these disruptive, game-changing giants of our age. I’m used to reading more challenging fare (eg recent reads include Nick Bostrom’s Superintelligence, Niall Ferguson’s The Square & The Tower, Adam Rutherford’s A Brief History of Everyone Who Ever Lived, various Steven Pinker etc), so this felt quite lightweight, but not unwelcome, and possibly this is exactly the pitch most people would want.

5 of 5 people found this review helpful

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Very insightful knowledge for living with the Four

This book brings up many points you may not have considered about the four. Shinning a light on them that is more scrutinising than most media that just idealises them.

1 of 1 people found this review helpful

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Awesome content

Only improvement would be Scott reading it. All the same, highly recommended. Thanks for writing it Scott.

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outstanding! great perspective to benchmark ...

it is a great book. will definitely helpful when thinking of a holistic approach to current Strategy

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10/10

exceptional book, very eye opening. I would say one of the best books I've heard all year.

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A engaging book full of useful information.

A good book full of useful and relevant information regarding the big four.

Shows the history of the companies along with any possible future plans and possible upcoming developments. Really interesting look to see the big picture as to where these companies are heading and what their end game is.

Still up to date and current when I listened to it.

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Irritating Narrator Tone Distorted Book’s Message

Some useful insights into how the four built their power and interesting correlation to how our primal instincts have been met by these companies.

However the dry and cynical tone of the narrator became monotonous and tiring to listen to.

Overall I didn’t find enough depth in the book’s message. Just a lot of superficial opinions.

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Incredible book

I would recommend this book to anyone who wants to know more about the four, definitely listening to again as so much information!!

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Very thoughtful book

You’ll go to sleep less ignorant than you woke up after listening to it. Excellent.

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Incredible book

Fantastic eye opening book which makes me genuinely worried for my children’s future. Thanks....I guess.

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  • Haseeb Ahmed
  • 23-03-19

Not what I was expecting!

All in all, the book was an interesting listen. I liked the facts that were stated in the book but the tone in which the book was written felt more like a rant than a book. On the other hand, the reader did an exceptional job so no complains there.

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  • Mr CL Nursey
  • 28-10-18

Insightful

Using an interesting analogy this book highlights many of the modern trends and provides some insight into what is driving the modern world. (Particularly from an economic point of view.)
The last chapter provides some interesting help for navigating your career in the modern world. You don’t need to agree with the some times radical views the author takes but at least use them to challenge your own views.

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  • Chetan J.
  • 21-08-18

nice book, gives persoective on changing environ

book thru strong opinions on how four giants are leaping ang creating biz on their on terms. how people at large are missing to understand trap.. is it a change that we see for our good... liked chapter on how to play hard as professional in these changing times.

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  • Anonymous User
  • 12-07-18

Fun facts

you should check out L2 Inc on YouTube for more with visuals, love it. great book to compliment

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  • Anonymous User
  • 30-06-18

Straight to the point

Extremely engaging and interesting. this book is for anyone interested in learning something new about the big four.

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  • Lauren L
  • 10-05-18

Brilliantly illuminating & wickedly funny

An outstanding work - entertaining and brilliantly illuminating in equal measure. You don't have to subscribe to every aspect of Mr Galloway's at times scathing analysis or his prescriptions to survive his four horsemen of the apocalypse to nonetheless gain an immense amount of insight from his prescient take. Galloway also has an extremely sharp wit - I actually can't remember a book this (unexpectedly and literally) LOL - always an effective way to package evisceration! Highly, highly recommended!

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  • Amit
  • 07-05-18

great insight

great insight into how the four are dominating world and how difficult it is going to be for any new startup to survive

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  • Mantas Malukas
  • 15-10-17

Brilliant!

One of the best books I've ever came across. Intelligent, profound, bold, funny and eye-opening.