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Summary

Random House presents the audiobook edition of The Four by Scott Galloway, read by Jonathan Todd Ross.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

©2017 Scott Galloway (P)2017 Random House Audiobooks

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Breezy look the big four Tech giants

If you could sum up The Four in three words, what would they be?

It’s subject: Tech, Innovation, Change
It’s quality : Breezy, punchy, fun

What other book might you compare The Four to, and why?

The Upstarts, The Everything Store, Move Fast & Break Things, Walter Isaacson’s Steve Jobs, and especially Nick Bilton’s excellent Hatching Twitter. All good-to-great Tech/innovation reads.

What three words best describe Jonathan Todd Ross’s performance?

Engaging & upbeat, but a little stilted & emphasis was often misplced. I will say, think they matched him to the tone of the book fairly well. A good, professional, but unexceptional performance.

Was this a book you wanted to listen to all in one sitting?

No, it’s written in shortish, punchy chapters to compartmentalize the information, which I thought was handled rather well given we’re bouncing back & forth between four companies (and more in the final chapters).

Any additional comments?

Enjoyable, engaging, and occasionally genuinely insightful. I’m torn between thinking this could have used a far more rigorous, academic research approach, taking us a far deeper (it left me wanting a lot more background on all four of the companies, as well as more prognostication as to what’s on the horizon) and simply having enjoyed the experience of a short but sweet entry into the world of these disruptive, game-changing giants of our age. I’m used to reading more challenging fare (eg recent reads include Nick Bostrom’s Superintelligence, Niall Ferguson’s The Square & The Tower, Adam Rutherford’s A Brief History of Everyone Who Ever Lived, various Steven Pinker etc), so this felt quite lightweight, but not unwelcome, and possibly this is exactly the pitch most people would want.

2 of 2 people found this review helpful

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Generic and Superficial

The author’s fundamental premise of humans only being after what maximises their “desirability as mates” is for starters extremely unnuanced and superficial. The consequence of this is that all of the analysis of the companies is generic and offers no new perspective so it comes across as a first year business student trying to reach their word limit. Also doesn’t help that the arguments are non-comparative when that would help clarify (e.g. why does Apple being a luxury brand with a personality cult differentiate it from Louis Vuitton in terms of being one of the big 4; is it just that it’s a tech company?).
Genuinely not trying to pick a fight with the author but I’m kinda annoyed that I spent money on this book.

1 of 1 people found this review helpful

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  • Eddy
  • DRONFIELD
  • 18-11-17

Very insightful knowledge for living with the Four

This book brings up many points you may not have considered about the four. Shinning a light on them that is more scrutinising than most media that just idealises them.

1 of 1 people found this review helpful

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  • Seb
  • UK
  • 30-10-17

Awesome content

Only improvement would be Scott reading it. All the same, highly recommended. Thanks for writing it Scott.

1 of 1 people found this review helpful

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outstanding! great perspective to benchmark ...

it is a great book. will definitely helpful when thinking of a holistic approach to current Strategy

1 of 1 people found this review helpful

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Incredible book

Fantastic eye opening book which makes me genuinely worried for my children’s future. Thanks....I guess.

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Approachable, well narrated and packed with facts

A very approachable introduction to our technologically driven global economy. A must for any ambitious person or academic wishing to add to their intellectual arsenal.

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Thoroughly enjoyed the book

Very interesting and enjoyable.

A real eye opener as to the size of the 4 and how entrenched they are in our lives.

I especially enjoyed hearing about the specific aspects that make them so untouchable and forward thinking.

Food for thought in my own business.

Highly recommend this book!

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Horribly written

Didn't want to finish this, overly opinionated tosh from a so called expert. Bad language for the sake of it and at times strays completely away from the actual "four" to tell a pointless story about his own business.

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A world-class business book

Not only is there a ton of useful information about how the big four have managed to dominate the marketplace, the underhand tactcis they use and so on but the writer has managed to tell the story in an engaging and even humorous way for most part. One of those books that I found hard to put down (rather pause in this case).

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  • Mr CL Nursey
  • 28-10-18

Insightful

Using an interesting analogy this book highlights many of the modern trends and provides some insight into what is driving the modern world. (Particularly from an economic point of view.)
The last chapter provides some interesting help for navigating your career in the modern world. You don’t need to agree with the some times radical views the author takes but at least use them to challenge your own views.

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  • Chetan J.
  • 21-08-18

nice book, gives persoective on changing environ

book thru strong opinions on how four giants are leaping ang creating biz on their on terms. how people at large are missing to understand trap.. is it a change that we see for our good... liked chapter on how to play hard as professional in these changing times.

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  • Anonymous User
  • 12-07-18

Fun facts

you should check out L2 Inc on YouTube for more with visuals, love it. great book to compliment

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  • Anonymous User
  • 30-06-18

Straight to the point

Extremely engaging and interesting. this book is for anyone interested in learning something new about the big four.

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  • Lauren L
  • 10-05-18

Brilliantly illuminating & wickedly funny

An outstanding work - entertaining and brilliantly illuminating in equal measure. You don't have to subscribe to every aspect of Mr Galloway's at times scathing analysis or his prescriptions to survive his four horsemen of the apocalypse to nonetheless gain an immense amount of insight from his prescient take. Galloway also has an extremely sharp wit - I actually can't remember a book this (unexpectedly and literally) LOL - always an effective way to package evisceration! Highly, highly recommended!

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  • Amit
  • 07-05-18

great insight

great insight into how the four are dominating world and how difficult it is going to be for any new startup to survive

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  • Mantas Malukas
  • 15-10-17

Brilliant!

One of the best books I've ever came across. Intelligent, profound, bold, funny and eye-opening.