Fun-loving Maisie is devoted to her young family and her work at Woolworths. But her happy life with her RAF officer husband and their baby daughter leads her to think of the family she left behind. With the war now into its fourth year, what will she find when she sets about searching for them? Sarah and her husband, Alan, are blissfully happy and long for a sibling for their daughter. But dark days lie ahead for this close family.

Best friends Sarah, Maisie and Freda are brought together by their jobs at Woolworths. With their loved ones away on the front line, their bonds of friendship strengthen each day. Betty Billington is the manager at Woolworths and a rock for the girls, having given up on love...until a mysterious stranger turns up one day - could he reignite a spark in Betty?

Will the war be over by Christmas? As the war moves into 1945, the lives of the women of Woolworths continue. When store manager Betty Billington announces she is expecting Douglas’ baby, her future life is about to change more than she expects. Freda has fallen in love with the handsome Scottish engineer, but will it end happily? Maisie loves being a mother and also caring for her two nieces, although she still has her own dreams. When her brother appears on the scene, he brings unexpected danger to the family. Meanwhile Sarah dreams of her husband’s return and a cottage with roses around the door, but Woolworths beckons.

It is early 1940, and World War Two has already taken a hold on the country. Rose Neville works as a Lyon’s Teashop Nippy on the Kent coast alongside her childhood friends, the ambitious Lily and Katie, whose fiancé is about to be posted overseas in the navy. As war creates havoc in Europe, Rose relies on the close friendship of her friends and her family. When Capt. Benjamin Hargreaves enters the teashop one day, Rose is immediately drawn to him. 

Meet The East End Angels, the newest members of Station Seventy-Five's ambulance crew. Strong-willed Winnie loves being part of the crew at Station Seventy-Five, but her parents are less than happy. She has managed to avoid their pleas to join the WRENS so far, but when a tragedy hits too close to home she finds herself wondering if she's cut out for this life after all. Former housemaid Bella was forced to leave the place she loved when she lost it all, and it's taken her a while to find somewhere else to call home. She's finally starting to build a new life, but when the air raids begin, it seems she may have to start over once again.

September 1941. Mary arrives in war-torn London nursing a broken heart and a painful secret. When she is offered her dream post as an assistant in the fabric department at Liberty store, she knows this is the fresh start she needs. Amid the store’s vibrant prints and sumptuous interiors, Mary finds a new family who can help her to heal. But not everyone will give Mary such a warm welcome, and the trauma of her past will soon catch up with her. As Mary and the Liberty Girls endure the heartache and uncertainty of war, it will take a steady heart to keep the magic of Christmas alive.

During World War Two, Churchill declared that 'beauty was duty'. But for the women working at the Yardley cosmetics factory in London's East End, it's friendship and family. Nineteen-year-old Lily Gunn runs the conveyor belt in the factory's Lipstick Room with tight reins, though of all the women working there it's her 16-year-old sister who gives her the most trouble. Especially when Rene's new boyfriend Ronnie gets called up to fight, leaving Rene alone and with a big problem.... 

Sunderland, 1941. With a brief break in air raids providing some much-needed respite from the war, things are looking up for head welder Rosie, who has fallen head over heels for Detective Sergeant Miller. But how long can their romance last in such uncertain times? Life remains full of challenges for Gloria, who must face her abusive ex-husband and confront her own guilty conscience about baby Hope’s real father. The secret is tearing her apart but if she admits the truth, she will risk losing everything. 

The life of a Bomb Girl isn't usually glamourous. But Maggie is getting married, so she is going to make sure her wedding day is - even if she does have to spend every other day slaving on the factory floor. This blasted factory was not what Julia had in mind either. She had always dreamed of attending Oxford University rather than getting her hands dirty, and the easy laughter of the other women intimidates her terribly. But they are all here together in this munitions factory in a Lancashire mill town, sharing firsts, pitching in and getting on. These Bomb Girls are going to do their best at work and in love.

It wasn't a privileged childhood, but it was a happy one. Sybil and Lizzie Cream, brought up in a fisherman's cottage on the edge of the cold North Sea, were content to leave privilege where it belonged: with their friends the Wintertons. Christina Winterton was the same age as Sybil, and the two girls were inseparable, but it was Lizzie whom Ralph Winterton, three years older, found irresistible. Then war came to East Anglia, and so did Manchester-born Fenn Kitzmann, now of the American Army Air Force.

March, 1942: new mother Alice Milward is itching to return to her job as a shop assistant at Liberty’s. Despite her husband still being missing in action, Alice is determined to give baby Arthur the best possible start. She soon settles back into the rhythm of life on the shop floor, and the Liberty Girls rally to help keep everything on an even keel. But when the American GIs start swarming into London, there are more complications to come. And each of the Liberty Girls has their own impossible storm to weather. 

Becky, Bernie and Rose - three best friends from very different backgrounds - are working hard to establish themselves in prewar Spitalfields. Becky, the daughter of a Jewish tailor, wants to become a nurse, but her father has more traditional plans for her. Aching to leave the East End and travel the world, Bernie feels trapped by her vast family of poor Irish dock workers. And then there is Rose. Tiny and thin, she lives with her drunken mother and a revolving selection of surrogate fathers who exploit and brutalise them both.   

Mary Vale, a grand and imposing Mother and Baby Home, sits on the remote Fylde coast in Lancashire. Its doors are open to unmarried women who come to hide their condition and find sanctuary. Women from all walks of life pass through Mary Vale, from beautiful waitress Emily, whose boyfriend has vanished without trace, to young Isla, cast out by her wealthy family after her first year at university goes horribly wrong. Awaiting them is Nurse Ada and Sister Anne who work tirelessly to aid the mothers and safely deliver the babies. 

1941: It takes strength to work on the docks, but the war demands all hands on deck, and the women are doing their best to fill the gap. Rosie is flourishing in her role as head welder while still keeping her double life a secret. But a dashing detective is forcing Rosie to choose between love and her duty. Gloria is hiding her own little secret - one that, if found out, could threaten not only her job but her life.

Alice Lake has arrived in London from Liverpool to start her training as a District Nurse, but her journey has been far from easy. Her parents think that she should settle down and get married, but she has already had her heart broken once and isn’t about to make the same mistake again. Alice and her best friend, Edith, are based in the East End, but before they’ve even got their smart new uniforms on, war breaks out, and Hitler’s bombs are raining down on London.