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The Art of Brainstorming
- The Practical Guide to Mastering Creative and Design Thinking and Generating Out of the Box Ideas to Solve Personal and Professional Problems
- Narrated by: Michael Langan
- Length: 5 hrs and 27 mins
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The Art of Brainstorming
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Summary
How can you generate novel ideas like a creative genius? What if you could brainstorm ideas with joy and ease, on your own and in a team? If you are looking for tools, techniques, and inspirations to unlock your creativity, The Art of Brainstorming is the audiobook for you!
Since its birth in the early 1940s, brainstorming has continuously spread, especially in professional environments. Every day, many brainstorming sessions are held worldwide to generate novel ideas in many areas, from consumer research and marketing to advertising campaigns, insurance policies, new product development, etc.
The Art of Brainstorming by Philip I. Snyder covers everything you need to know about brainstorming, including its origins and principles, tools and techniques, application examples, thinking strategies, and a lot more in an engaging and easy listen.
In The Art of Brainstorming, you will discover:
- The most powerful tools and techniques to brainstorm novel ideas
- How to let ideas have sex
- Why traditional brainstorming doesn't always work and how to fix it
- How to think up brilliant ideas in solitude and with a team
- Clever ways to keep brainstorming while working remotely
- How to organize, run, or participate in an efficient and energizing brainstorming session
- The most common brainstorming mistakes to avoid
- Why you should keep brainstorming even if you have terrible past experiences
- And much more...
If you like to unlock your creativity and master the art of brainstorming, this is the audiobook for you. Get your copy, take a listen and get inspired to storm the problems that matter!
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What listeners say about The Art of Brainstorming
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- critical friend
- 12-06-22
Practical, evidence-based guide to creative think
The origins and development of the principles and practice of the brainstorming process are described and evaluated. I was struck by the description of the process being "an orgy of ideas having sex".This was describing the novelty and product of seemingly unrelated (or only tangentially related) ideas being combined to modify or develop them.
The other surprise was learning individual creative thinking is superior to the group activity. There are practical and cogent tips given on how best to combine individual and group processes as well as how to run and plan sessions. The principles and practices taught here will be useful to both individuals and organisations.
I was concerned that the author asked for a review to be left after only the first few chapters. This review may differ from others you may see in that it was written after listening to the whole book.The request for a review repeated again just before the end of the book was less irritating and concerning, but most authors have the courtesy to request a review only at the end of a book.
The narrator did their best to sound fresh and interested, but I found the attempts at accents for some of the sources quoted demeaning and distracting from the message.
I received a free copy of this audiobook via Booksprout and am voluntarily leaving a review.
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