The Agency: Build - Grow - Repeat cover art

The Agency: Build - Grow - Repeat

How to Build a Remarkable Digital Agency Business that Wins and Keeps Clients

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The Agency: Build - Grow - Repeat

By: Luca Senatore
Narrated by: Cory Rimes
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About this listen

If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers.

How do you build a truly remarkable agency business that wins and keeps clients?

In The Agency: Build - Grow - Repeat, you’ll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff).

You’ll discover how to:

  • Create a powerful mission that motivates your staff and customers
  • Build powerful sales and pitching processes that win new business
  • Form a compelling proposition that sets you apart from your competitors
  • Find, train and motivate the best people for your agency
  • Market your agency online and offline with tested strategies and channels
  • Improve profitability
  • Set powerful objectives and build road-maps that guide you and your team
  • Create bullet-proof agreements and on-boarding procedures
  • And much more

Author Luca Senatore, director at multi-award-winning digital agency Genie Goals, (also BJJ and former mixed martial arts athlete), went from speaking no English and being fired from a kitchen porter role to building and growing seven successful businesses, positively impacting thousands of people in the process. He’s a regularly-invited speaker at Google, a top-five-ranked international marketing expert, and a straight talker - in this book he leaves no secret unshared.

“Luca’s genuine and fearless drive for self-development, and for making a massive and positive impact on team members, clients, and community, is deeply inspiring.” (Alberto Frasarin, Country Head, Italy - Global Marketing Solutions B.U. - Google)

©2019 Luca Senatore (P)2019 Luca Senatore
Advertising Marketing & Sales Sales & Selling Marketing Business Inspiring

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All stars
Most relevant
I'm using this book as a practical guide. It has so many helpful tips and does a great job at motivating you and keeping you in the right mindset. I'm already putting the tips into practice with great returns!

A practical guide for an agency owner

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Luca is inspiring but also super humble, coming from a huge disadvantage to rock the digital agency world with impact.

It’s super motivating and although some of it covers newbie activities and processes, it also also suggests great practical steps for any agency to undertake and consider.

I’m now motivated to post regularly on Linkedin without being too self conscious about lack of engagement, knowing that will comes

Great listen with energy and entertainment

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Mostly targeting beginner agencies / those a little less versed in agency practice but still a good read and a very likeable honest writer. Be great to upsell some 1 2 1 time with him as a mentor.

lack of detail but a good story none the less.

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Written in a personal and direct style, this book goes straight to the point and keeps its promises by offering a complete and extremely practical guide to build, run and grow a marketing agency business.
That’s it? No.
You will be surprised, in every chapter, even in the most technical ones by the author’s ability to keep all these methodology as humans as possible, talking directly to your stomach and inner feelings.
The result is a more profound self awareness of what can empower you (as a person, entrepreneur or work person) in achieving your goals and objectives.
Full of practical examples, personal experiences and concrete tips and tricks, the book will guide you trough all you need to know to be successful in whatever you do, in a ethical and revolutionary way.

Inspirational, addictive and extremely practical book on how to run a business (not only an agency)

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The best book I've read on the subject is Agencynomics, but for a more personable approach, or for those at the very beginning of starting an agency - this is a useful account.

Read by an enthusiastic narrator who gets carried away at times, but ultimately keeps the listener interested with an animated vocal delivery.

A good alternative to Agencynomics

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