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The Agency: Build - Grow - Repeat

How to Build a Remarkable Digital Agency Business that Wins and Keeps Clients

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The Agency: Build - Grow - Repeat

By: Luca Senatore
Narrated by: Cory Rimes
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About this listen

If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers.

How do you build a truly remarkable agency business that wins and keeps clients?

In The Agency: Build - Grow - Repeat, you’ll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff).

You’ll discover how to:

  • Create a powerful mission that motivates your staff and customers
  • Build powerful sales and pitching processes that win new business
  • Form a compelling proposition that sets you apart from your competitors
  • Find, train and motivate the best people for your agency
  • Market your agency online and offline with tested strategies and channels
  • Improve profitability
  • Set powerful objectives and build road-maps that guide you and your team
  • Create bullet-proof agreements and on-boarding procedures
  • And much more

Author Luca Senatore, director at multi-award-winning digital agency Genie Goals, (also BJJ and former mixed martial arts athlete), went from speaking no English and being fired from a kitchen porter role to building and growing seven successful businesses, positively impacting thousands of people in the process. He’s a regularly-invited speaker at Google, a top-five-ranked international marketing expert, and a straight talker - in this book he leaves no secret unshared.

“Luca’s genuine and fearless drive for self-development, and for making a massive and positive impact on team members, clients, and community, is deeply inspiring.” (Alberto Frasarin, Country Head, Italy - Global Marketing Solutions B.U. - Google)

©2019 Luca Senatore (P)2019 Luca Senatore
Advertising Marketing & Sales Sales & Selling Marketing Business Inspiring
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I'm using this book as a practical guide. It has so many helpful tips and does a great job at motivating you and keeping you in the right mindset. I'm already putting the tips into practice with great returns!

A practical guide for an agency owner

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Luca is inspiring but also super humble, coming from a huge disadvantage to rock the digital agency world with impact.

It’s super motivating and although some of it covers newbie activities and processes, it also also suggests great practical steps for any agency to undertake and consider.

I’m now motivated to post regularly on Linkedin without being too self conscious about lack of engagement, knowing that will comes

Great listen with energy and entertainment

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The best book I've read on the subject is Agencynomics, but for a more personable approach, or for those at the very beginning of starting an agency - this is a useful account.

Read by an enthusiastic narrator who gets carried away at times, but ultimately keeps the listener interested with an animated vocal delivery.

A good alternative to Agencynomics

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A must read for any Digital Agency Business and also for any business of any kind.
I must say that first I have bought the printed version of this book and now I have the audio one as well.
The book is so inspiring and full of practical advice for any business not only the digital agencies.
For me personally is the most practical guide to starting and growing a successful agency.

A must read for any Digital Agency Business

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Insights, helpful pointers and golden advices! This isn’t a self help and motivational guru book but a step by step guide to starting or improving your agency!

How uplifting this story is

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